Tessa van der Starre joins Mediaplus as Netherlands CEO

Van der Starre has held leadership positions across international media organisations and worked with national and international brands

Tessa van der Starre will become CEO of Mediaplus Netherlands on September 1, following 18 years at WPP, where she held senior roles including CEO of EssenceMediacom and Chief Client Officer at WPP Media.

Her appointment brings an experienced Dutch media executive to Serviceplan Group’s independent agency network as Mediaplus looks to strengthen its integrated media offering, develop talent and expand long-term client relationships.

Mediaplus appoints experienced Dutch media leader

Van der Starre has held leadership positions across international media organisations and worked with national and international brands throughout her career. Her experience includes leading organisations through periods of transformation, alongside a focus on strategic growth, organisational development and client relationships.

Tessa van der Starre: “After eighteen years within an international agency network, this was a very deliberate decision for me. I have seen the value that scale and international expertise can bring, but ultimately it is not size or organizational structure alone that makes the difference. It is the people, their expertise, their quality and the attention they give clients every single day. That is exactly what convinced me about Mediaplus. The depth of expertise, strategic capabilities and international strength genuinely surprised me. I am convinced that many more advertisers, and talented people, should experience this for themselves. That is precisely why I am very much looking forward to working with this exceptional team to build the next phase of Mediaplus’ growth.”

Her move comes as advertisers increasingly seek media agency partners that combine specialist expertise with speed, technology and a focus on business outcomes. Mediaplus says its independent structure allows it to combine international scale with entrepreneurial decision-making and a dedicated client focus.

Van der Starre to lead Mediaplus growth in Netherlands

As CEO, Van der Starre will oversee Mediaplus in the Netherlands, with responsibilities spanning its integrated offering, talent strategy and client partnerships. Her approach is centred on people, entrepreneurship and client relationships and aligns with the agency’s Building Best Brands mission.

Marc Verschoor, CEO, Serviceplan Group Netherlands: “I cannot imagine a better person to lead Mediaplus into its next phase. Our independence, entrepreneurial culture and commitment to delivering the highest quality are at the heart of our ambitions. Tessa’s personal values align perfectly with that approach. I am confident she will help take Mediaplus to the next stage of growth.”

Serviceplan Group adds senior media expertise

The appointment strengthens Mediaplus’s leadership as the agency positions its independent model as an alternative to larger international networks. Serviceplan Group describes itself as Europe’s largest independent agency group, with Mediaplus forming part of its media offering.

Matthias Brüll, Global CEO of Mediaplus Group: “Tessa is an exceptional leader with an impressive track record of driving growth and building lasting client relationships. We are delighted to welcome her to Mediaplus and are confident she will play an important role in strengthening our position in the Dutch market and beyond.”

Van der Starre will take up the role on September 1.

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