WellBiz brands taps Walden for marketing
The partnership comes as WellBiz Brands pursues growth across its franchise network under CEO Amanda Clark and CMO Michelle Devore
Walden Media Group has been named an approved marketing vendor for WellBiz Brands, expanding the agency’s relationship with the franchise group behind Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio and Fitness Together.
The designation follows three years of Walden Media Group supporting Amazing Lash Studio franchisees with customer acquisition and local marketing programs. The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.
Walden Media Group expands franchise marketing role
The partnership comes as WellBiz Brands pursues growth across its franchise network under CEO Amanda Clark and CMO Michelle Devore.
Zachariah Walden, CEO, Walden Media Group: "We have greatly enjoyed supporting these franchisees in their customer acquisition efforts over the last few years, and it is truly an ideal partnership to be working alongside great marketers and leaders in the franchise space. These are some of the most exciting brands in the market today, and having the opportunity to bring our go to market and brand expertise to a national level across so many great brands is a privilege."
Agency invests in advertising technology
Walden Media Group is also investing several million dollars in a proprietary advertising technology system as part of its broader platform strategy. The system is designed to provide multi-location businesses with attribution modeling and AI-enabled booking experiences.
The investment reflects the agency’s focus on technology for franchise and multi-location businesses, a market where it says many agencies continue to use legacy approaches.
Focus on multi-location business growth
Walden Media Group has expanded its franchise and multi-location partnerships in recent years. The WellBiz Brands designation adds to its portfolio of national franchise relationships across multiple industries.
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