Gracenote and Tubi expand content and ad capabilities
Gracenote and Tubi Media Group have reached an agreement to expand content discovery and advertising capabilities across Tubi Media Group properties, including Tubi and FOX One.
Under the agreement, Gracenote will provide its content intelligence technology, including unique identifiers, human-verified programme metadata, imagery and standardised taxonomy. Tubi Media Group will use the data to improve content search, recommendations and responses to natural-language queries, while also testing Gracenote IDs in programmatic bid streams to support contextual advertising.
Gracenote supports streaming content discovery
Gracenote’s content intelligence is designed to help Tubi and FOX One return relevant content and recommendations based on natural-language searches. Its data includes identifiers and programme information that can help standardise content across streaming environments.
The agreement also extends Gracenote’s role into advertising, with Tubi Media Group testing Gracenote IDs within programmatic bid streams. The companies said this could help advertisers use content context to deliver more relevant advertising.
Tubi expands data capabilities across streaming
Paul Cheesbrough, CEO, Tubi Media Group: "Gracenote has been a valued partner, and this renewal underscores our commitment to innovation for both consumers and for advertisers across our streaming portfolio. As Tubi and FOX One continue to scale, we are excited about the future we’re building."
The partnership comes as Tubi Media Group continues to develop its streaming portfolio, with Gracenote providing structured content data intended to support both viewer experiences and advertising applications.
Human-verified data supports advertising
Jared Grusd, CEO, Gracenote: "Tubi Media Group’s market leading streaming portfolio, combined with Gracenote’s gold-standard content intelligence, make a powerful pairing. As the market embraces data and technology to maximize value for viewers and partners alike, Gracenote’s curated and human-verified data provides an essential foundation — a definitive source of truth for entertainment experiences that keep consumers engaged."
The companies will apply Gracenote’s identifiers and metadata across content discovery and programmatic advertising use cases on Tubi Media Group properties.
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