DoubleVerify expands Pangle measurement to 48 markets
DoubleVerify has expanded its independent media quality measurement to TikTok Pangle across 48 markets, giving advertisers access to brand suitability and viewability insights across the mobile app advertising network.
The integration allows advertisers to assess whether ads appear in applications that meet their brand suitability requirements and measure viewability across video placements. Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.
DoubleVerify expands TikTok Pangle measurement
Steven Woolway, Executive Vice President of Business Development at DoubleVerify: "Adding support for Pangle is an exciting milestone in DV’s partnership with TikTok." This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets."
The measurement is available in markets including the United States, Canada, Mexico, Brazil, Colombia, Japan, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Saudi Arabia, the United Arab Emirates and Australia, alongside additional markets across Asia Pacific, Europe, the Middle East, Africa and Latin America.
DV provides brand suitability and viewability insights
TikTok Pangle is TikTok’s advertising network and is accessible through TikTok Ads Manager. According to TikTok, the network connects advertisers with more than 400,000 apps globally.
The expanded integration builds on DoubleVerify’s broader measurement and protection capabilities across TikTok. It gives advertisers independent measurement across Pangle campaigns, allowing them to apply consistent media quality insights across their TikTok inventory.
Measurement supports media performance goals
Brand suitability and viewability measurement form part of DoubleVerify’s Media AdVantage Platform, which combines media verification, ad performance optimisation and campaign outcomes measurement.
The platform is designed to help advertisers assess media quality, improve campaign performance and maximise media effectiveness and return on ad spend.
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