HEINZ introduces customizable Love Lid

The accessory features three dispensing settings and will be sold as part of a grilling season bundle with a bottle of HEINZ Tomato Ketchup.

HEINZ has introduced the Love Lid, a customizable ketchup bottle lid that allows consumers to adjust the amount of ketchup dispensed based on personal preference.

Available for a limited time in the US and UK, the accessory features three dispensing settings and will be sold as part of a grilling season bundle with a bottle of HEINZ Tomato Ketchup.

Three dispensing options

The Love Lid includes three flow settings labelled Like, Love and Crazy Love, allowing users to vary the amount of ketchup dispensed for different foods.

According to HEINZ, the product was inspired by the different ways consumers use ketchup, particularly discussions around the preferred amount to serve with foods such as fries, burgers and hot dogs.

Limited-time release

Nina Patel, Vice President, Global HEINZ, The Kraft Heinz Company: "We all experience love differently and our fans' connection to ketchup is no exception. People have deeply personal rituals around how much ketchup they squeeze, and we celebrate every one of them.

"Whether they 'like it,' 'love it,' or have full-on 'crazy love,' there's no wrong way to enjoy HEINZ. The Love Lid is an innovation that lets consumers squeeze to their heart's content, because HEINZ has always been more than a condiment, and this summer we're proving we have a love language all our own."

Available in the US and UK

The Love Lid follows previous HEINZ packaging developments, including the HEINZ Dipper, as the brand continues to introduce new dispensing formats.

The bundle includes a bottle of HEINZ Tomato Ketchup, one Love Lid and a guide suggesting dispensing settings for different foods. It will be available through TheLoveLid.com in the US and HeinzAtHome.co.uk in the UK for a limited period.

www.kraftheinzcompany.com

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