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Dentsu taps DAN DA DAN fans for Nissin campaign
The campaign launched with a series of short teaser films inspired by DAN DA DAN, followed by a longer branded film distributed across Instagram and TikTok.
Uber Eats extends in-store pricing campaign in Japan
The 30-second hero film, produced by AOI Productions, follows Kakuta as he attempts to complete a multi-stop shopping trip after work.
Toblerone-Biscoff ad excels in effectiveness test
The Toblerone Diamond Truffles with Biscoff concept earned a 5.8-Star rating on System1’s Test Your Innovation platform.
Reser’s appoints Brandon as lead creative agency
The appointment brings Brandon responsibility for developing the brand’s strategic and creative direction, building on its existing market position while seeking to expand consumer awareness of its products.
UK consumers warm to Toby Carvery frozen meals
The results suggest that the brand’s move to bring restaurant favourites into the home could appeal to shoppers seeking convenient meal options.
Brightland selects HCM to lead comms strategy
The company is extending its focus beyond olive oil as it develops additional pantry products and seeks to strengthen its connection with consumers through food and shared dining experiences.
McDonald’s turns happy meal into eye test
The campaign aims to encourage parents to pay closer attention to their children’s vision, particularly when conditions may go undetected during important developmental years.
Subway turns choice into a brand promise
The graphic shapes of the bains form the basis of a flexible design system used across the brand's assets and markets throughout EMEA.
KFC serves up an Italian-American focaccia mash-up
The concept also extends to an Italian-American radio spot and in-store communications intended to bring elements of Little Italy into KFC restaurants.
Chipotle turns vegetables into music
Chipotle worked with the London Vegetable Orchestra, a five-member group of classically trained musicians that creates and performs with vegetable instruments.
Idahoan gives mash a premium twist
The campaign also addresses the challenge of combining the restaurant-inspired positioning of Ultimates with the accessibility associated with Idahoan.
Havas Creative lands El Almendro Christmas brief
The appointment covers the campaign’s creative development and full production.
KFC gives chicken tenders the boyband treatment
Created under KFC's Go Full Chicken brand platform, the integrated campaign combines television, digital video, out-of-home (OOH), social and creator content.
Good Foods tackles avocado frustration with guacxiety
Among avocado purchasers, 82 percent said they become frustrated when avocados go bad before they can use them, while 68 percent said buying fresh, whole avocados often feels like a guessing game.
McDonald’s leads NZ fast food, report
The figures show a market spanning global quick-service brands and established New Zealand takeaway options.
Lufthansa builds brand story around onboard details
The campaign is based on Lufthansa's Future Onboard Experience (FOX) programme, which is focused on developing the onboard experience.
McDonald’s turns Happy Meal into treasure hunt
The collaboration centres on the shared themes of adventure and piracy, combining SpongeBob's family audience with the established fandom around ONE PIECE.
pDOOH delivers store visit lift for Arla brands
The report, The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH, found that every campaign generated a positive lift in store visitation compared with pre-campaign levels.
KBD named social agency for SavourLife and Toscano
SavourLife and Toscano appointed KBD as their social media agency of record following separate competitive pitches.
Nestlé names WPP content partner in China
Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.
PACK'D selects Digital Natives for social strategy
The agency will develop campaigns around key brand moments and product launches, with activity tailored to PACK'D's growth ambitions.
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