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The campaign encourages diners to refresh their palates between bites and pay closer attention to each mouthful.

First launched in 2025, Side Missions is based on the idea that a trip to McDonald’s can become an unexpected detour from the day’s main plans.

The film opens with IShowSpeed driving at night before a phone call sends him toward what he believes is a Hot Ranch.

The Love Lid includes three flow settings labelled Like, Love and Crazy Love, allowing users to vary the amount of ketchup dispensed for different foods.

Additional activity includes sponsorship of The List launch party, branded experiences at Fringe venues, a presence in convenience stores across Edinburgh city centre and an LED advertising van promoting the campaign throughout the city.

The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.

The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

According to Nature's Own, the Sandwishes campaign will be promoted across digital channels and in-store displays, highlighting the recipes and encouraging consumer participation.

Ten Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will feature across hundreds of dining locations at Disney destinations in North America.

The largest declines were recorded in the confectionery and convenience sectors.

Running for six weeks across social media, creator content, television, out-of-home, radio, live activations and CRM, the campaign coincides with the launch of Korean BBQ, Ranch and Hot Honey sauces.

The agency will lead yfood's organic social media activity, developing a content programme that combines in-house production with creator partnerships to grow the brand's online community and strengthen its presence in the UK market.

The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain,

Rather than centring on drivers or teams, Taste the Thrill focuses on how fans experience Formula 1 through social media, highlights, watch parties and digital content.

The campaign moves through events including wartime homecomings, the Moon landing and the COVID-19 pandemic, showing families gathering around the dinner table during significant moments in US history.

Created by Havas Chicago, with creative production led by Annex Chicago, the campaign positions Buddig's sliced meats as an on-the-go snack through a series of humorous films featuring the returning brand character.

The campaign supports Oak Farms Dairy's brand strategy by reconnecting the company with its Texas heritage while engaging contemporary consumers.

The campaign highlights the skills of Morrisons' Market Street bakers through a series of executions inspired by Wimbledon, positioning the retailer's freshly prepared strawberries and cream doughnut as a seasonal product available in stores.

The appointment follows yfood's expansion in UK retail, with increased listings at Tesco, Co-op and Boots.