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The report, The Proof is Physical: How Arla Foods Delivered Performance with programmatic DOOH, found that every campaign generated a positive lift in store visitation compared with pre-campaign levels. 

SavourLife and Toscano appointed KBD as their social media agency of record following separate competitive pitches.

Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.

The agency will develop campaigns around key brand moments and product launches, with activity tailored to PACK'D's growth ambitions.

The Angus Maximus is Carl’s Jr.’s first limited-time offer to highlight its cooked-to-order proposition, subject to participation. The positioning also makes a direct claim around the burger’s quality within the wider category.

The agency will work with the Emmi Desserts UK team on a distinctive brand proposition and marketing campaign aimed at increasing visibility in the competitive desserts category.

Under the platform It’s not a garnish. It’s a lifestyle, the campaign applies fashion and culture references to KFC’s pickle-themed menu.

Raindrop has already developed two campaigns for the brand, including Panda-Monium 2.0. 

The spots use coach-inspired direction and original music influenced by classic football films, combining humor and football references with familiar game-day food occasions.

The agency will focus on building Sauce Shop’s profile among industry audiences while also developing consumer-facing activity designed to increase awareness of the brand and its product range.

The campaign encourages diners to refresh their palates between bites and pay closer attention to each mouthful.

First launched in 2025, Side Missions is based on the idea that a trip to McDonald’s can become an unexpected detour from the day’s main plans.

The film opens with IShowSpeed driving at night before a phone call sends him toward what he believes is a Hot Ranch.

The Love Lid includes three flow settings labelled Like, Love and Crazy Love, allowing users to vary the amount of ketchup dispensed for different foods.

Additional activity includes sponsorship of The List launch party, branded experiences at Fringe venues, a presence in convenience stores across Edinburgh city centre and an LED advertising van promoting the campaign throughout the city.

The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.

The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

According to Nature's Own, the Sandwishes campaign will be promoted across digital channels and in-store displays, highlighting the recipes and encouraging consumer participation.

Ten Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will feature across hundreds of dining locations at Disney destinations in North America.