Marketing Report


McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

Australian burger brand Grill’d unveils new app and appoints DEPT as digital partner

11-04-2024 | 09:48:00
Serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams, DEPT hit the ground running and both teams collaborated closely to launch Grill’d’s new iOS/Android app.

Blended agency iO assists Belgian national food safety organization develop portal to improve service delivery

09-04-2024 | 11:11:52
This initiative aims to allow all government organizations and agencies to inform citizens and relevant partners through an online, transparent, and accessible portal. 

Plug and Play Alberta announces 72 startups for its fifth cohort

05-04-2024 | 08:16:00
Plug and Play Alberta has announced 72 startups for the fifth cohort of industry-specific digital health, sustainability, food & beverage, and sector agnostic (AI) startup accelerator programs.

UK foodtech startup Clean Food Group secures £2.5m funding to accelerate commercialization of its sustainable oils and fats technology

03-04-2024 | 12:00:00
UK-based foodtech startup Clean Food Group, has announced a further £2.5 million in funding from Clean Growth Fund, a climate-specific UK venture capital fund, providing UK cleantech entrepreneurs with the expertise and capital they need to reduce carbon emissions and tackle the climate crisis. 

Tech-enabled restaurant platforms Hungry House and MegaBite merge to form international entity, BiteLabs

12-03-2024 | 11:44:00
Hungry House, a New York-based fast casual restaurant platform that connects authentic and innovative chefs with bold menus to communities of adventurous eaters, is merging with MegaBite , based in Lima and Mexico City, a multi-brand platform bringing curated, chef-backed cuisine to market through various delivery channels and its own app. 

Eagle Foods partners with ad agency Brokaw in multimedia campaign to relaunch Hamburger Helper

29-02-2024 | 09:10:11
The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

First KitKat using cocoa from the Nestlé Income Accelerator launches in Europe

29-02-2024 | 08:32:43
Nestlé has introduced the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company's income accelerator.

Belgian sauce maker Manna taps blended agency iO in new brand campaign

27-02-2024 | 07:25:00
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

Starbucks is the world’s most valuable restaurant brand, report

09-02-2024 | 07:57:09
American brands make up 19 out of the top 25 brands in the ranking and collectively account for 90% of the total brand value.

Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 07:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

17-01-2024 | 10:25:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

Mondelēz International advances progress toward 2050 net zero emissions goal

16-01-2024 | 10:06:21
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.

Totino's and Dentsu Creative in new ad campaign to save football fans from ‘flat’ pizza

11-01-2024 | 09:50:00
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties.

Instacart unveils ads on its AI-powered smart carts

09-01-2024 | 08:48:40
 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

Dunkin’ and Leo Burnett unbox the power of the donut in new holiday campaign

23-11-2023 | 07:12:00
The heartwarming spot, titled “Unboxing,” was brought to life, with the help of director Henry-Alex Rubin (Smuggler) and is set to a custom-made track created by Beacon Street Studios.

Kerrygold explores the power of mealtime reconnection in new global advertising campaign

07-11-2023 | 08:42:49
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

Plug and Play Alberta announces 73 startups for Fall cohort accelerator programs

06-10-2023 | 12:46:00
Plug and Play Alberta has announced 73 startups for the Fall cohort of its industry-specific Digital Health, Sustainability, Food & Beverage, and Sector Agnostic startup accelerator programs.

5W Public Relations acquires US boutique food and beverage communications firm YC Media

06-09-2023 | 10:12:16
With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands.

Food, finance sectors were South Korea’s biggest ad spenders for first half of 2023, report

01-09-2023 | 08:15:00
The analysis delivers an accurate view of advertising trends and spending between January and June this year.

Joe Public Cape Town launches Uber One campaign

30-08-2023 | 08:20:00
Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats.