LG boosts sports marketing with Dodgers

As part of the agreement, LG will continue supplying commercial display technology at Dodger Stadium, including direct-view LED ribbon boards

LG Electronics USA has signed a three-year marketing and technology partnership with the Los Angeles Dodgers, becoming a Proud Partner of the Major League Baseball club.

The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.

Partnership includes stadium technology

As part of the agreement, LG will continue supplying commercial display technology at Dodger Stadium, including direct-view LED ribbon boards used for game information, statistics, entertainment content and sponsor messaging.

The display installations include 771 feet of LED ribbon boards positioned around the stadium, with LG's Stadium Series outdoor LED displays installed across the Reserve Level, Field Level and Top Deck.

Marketing activity targets fans

The partnership covers all 81 regular-season home games as well as home postseason fixtures. LG will activate the sponsorship through digital and social media campaigns, in-stadium branding and interactive fan experiences.

The companies also plan to collaborate on community initiatives across Southern California, with further details to be announced.

LG highlights technology collaboration

Don Kwack, President and Chief Executive Officer, LG Electronics North America: "Our collaboration with the Dodgers represents the convergence of world-class sports, breakthrough technology and unforgettable fan experiences. As we connect our brand with one of the most passionate fan bases in professional sports, LG is proud that our industry-leading display innovations are transforming Dodger Stadium and elevating the in-stadium experience for fans. This exemplifies unique LG synergies between consumer-focused initiatives and B2B technology integrations. We also look forward to partnering with the Dodgers on community-impact initiatives that deliver on our brand promise of Life's Good."

Lorenzo Sciarrino, Senior Vice President, Global Partnerships, Los Angeles Dodgers: "The Dodgers continue to set the standard for excellence on and off the field, and we're proud to welcome LG Electronics USA as our Proud Technology Partner. LG's display technology helps elevate the Dodger Stadium experience for millions of fans each season, while this expanded partnership creates exciting new opportunities to engage our fans through innovative technology and memorable experiences."

www.lg.com

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