5WPR secures Novo comms mandate

The agency will lead public relations, corporate communications and executive visibility programmes

Public relations agency 5WPR has been appointed agency of record for financial platform Novo, taking responsibility for the company's communications strategy in the US.

The agency will lead public relations, corporate communications and executive visibility programmes as Novo seeks to increase its profile in discussions around entrepreneurship, small business growth and business banking.

Agency to lead communications strategy

Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.

The work will support Novo's positioning in the financial services sector as the company continues to expand its platform for independent business owners.

Partnership focuses on small business

Matthew Caiola, Chief Executive Officer, 5WPR: "We're thrilled to partner with Novo because the company is addressing a challenge that affects millions of entrepreneurs every day. Independent business owners deserve financial partners that understand how they operate, and Novo has built a platform with that mission at its core. We look forward to helping elevate that story and the important conversations surrounding the future of independent business ownership."

Michael Rangel, Co-Founder, Novo: "From day one, Novo has been focused on building financial tools that make it easier for independent business owners to succeed. As we continue to grow, we're excited to partner with 5W to share our story, amplify the voices of the entrepreneurs we serve, and bring greater attention to the challenges and opportunities facing independent businesses today."

Novo expands platform

Novo currently supports more than 250,000 small businesses across the United States through its financial platform.

Jackson Barnes, Chief Executive Officer, Novo: "Independent business owners deserve a stronger voice in the conversations shaping the future of business. As Novo continues to grow, we're focused not only on building better financial tools, but also on advocating for the millions of entrepreneurs who power our economy every day. We're excited to partner with 5W to help elevate those conversations and bring greater attention to the challenges and opportunities facing independent business owners."

www.5wpr.com

www.novo.co

Follow Marketing Report on LinkedIn