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Amica puts customers at heart of brand campaign
Mother New York uses the familiar visual structure of insurance forms as a creative device, turning policy details into a window into customers’ lives, milestones and memories.
&Barr takes SCCU Watchdog to new grounds
&Barr developed the work to connect with current and prospective members across Florida while reinforcing the credit union’s positioning around financial protection.
Financial search driven by authority and brand trust
However, financial organisations operate in one of search's most scrutinised categories.
Barclays puts financial planning ahead of perks
Barclays positions Premier as a service designed to reduce financial uncertainty and help customers plan for future ambitions.
5WPR secures Novo comms mandate
Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.
Quilter turns financial planning into prime-time TV
The campaign is Quilter's first television advertising initiative and features a hero film directed by Tim Godsall.
Progressive expands Dr. Rick ads
The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.
Liberty Mutual turns slogan into brand icon
The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.
Freuds brings football dreams to life in new film
Sir David Beckham appears throughout the film as the personification of her inner voice, encouraging her as she navigates uncertainty.
Shepherds Friendly marks 200 years with ad campaign
The campaign reinforces Shepherds Friendly's focus on supporting members through major life events, including buying a first home, starting a family and planning significant personal milestones.
AML gives active investing a creative edge
Titled The Art of Investing, the campaign is designed to communicate AllianceBernstein's investment approach by combining artistic themes with the firm's active investment strategy.
[Fintech Event by Verto, Paystack: May 19, Cape Town, South Africa] Solving the African Payment Puzzle
Global fintech firm, VertoFX, in collaboration with Paystack, will gather together industry leaders in an event that will focus on simplification of business processes on an international scale.
Dentsu Creative wins Farmers Insurance account
The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.
Why many businesses struggle to scale in Africa’s regulated markets
Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.
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