Marketing Report

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Greater Bank brings home loan campaign to life

27-10-2026 | 09:05:52
The campaign positions Greater Bank as a financial partner that helps Australians get more value from their banking and put more money towards the things that matter to them.

Salesforce signs £2bn HMRC digital services deal

19-10-2026 | 11:46:00
As HMRC’s strategic Enterprise Customer Relationship Management (ECRM) provider, Salesforce will deliver a secure platform that brings taxpayer interactions together in one place.

[OPEN WEBINAR Oct 29] The Hidden Costs of Operating Across Emerging Markets

16-10-2026 | 09:12:00
The session will deliberate the intricacies of navigating financial transactions across emerging markets, and how businesses are solving them.

ANZ reappoints PHD as media agency partner in Australia

05-10-2026 | 06:15:00
The reappointment follows a review of ANZ’s media agency arrangements and keeps PHD responsible for the bank’s media activity in Australia.

Fairy Godmother saves pensions

05-10-2026 | 06:08:00
The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible. 

SalesFish named agency of record for Quik!

02-10-2026 | 06:00:00
SalesFish will also support Quik! with public relations and thought leadership initiatives designed to strengthen its position among financial services decision-makers.

ING puts imperfection at the heart of hiring

01-10-2026 | 11:15:00
The platform is designed to attract and engage current and prospective employees by highlighting the role they can play in shaping the bank’s future.

Standard Chartered takes F1 campaign global

30-09-2026 | 10:11:00
The campaign uses Formula 1 as a framework for exploring the decisions and preparation behind performance. 

Ameriprise ad spotlights personalized financial advice

28-09-2026 | 06:08:00
The campaign includes three television spots: Integrity Matters, Advice You Can Rely On and Confidence Makes the Difference.

TCA secures Accredited Debt Relief media account

18-09-2026 | 08:31:07
The company has also expanded the campaign with Pro Football Hall of Famer and Super Bowl champion coach Bill Cowher.

Amica puts customers at heart of brand campaign

27-08-2026 | 12:21:12
Mother New York uses the familiar visual structure of insurance forms as a creative device, turning policy details into a window into customers’ lives, milestones and memories.

&Barr takes SCCU Watchdog to new grounds

24-08-2026 | 11:50:00
&Barr developed the work to connect with current and prospective members across Florida while reinforcing the credit union’s positioning around financial protection.

Financial search driven by authority and brand trust

24-08-2026 | 08:00:00
However, financial organisations operate in one of search's most scrutinised categories.

Barclays puts financial planning ahead of perks

13-08-2026 | 10:02:54
Barclays positions Premier as a service designed to reduce financial uncertainty and help customers plan for future ambitions.

5WPR secures Novo comms mandate

10-08-2026 | 05:12:00
Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.

Quilter turns financial planning into prime-time TV

03-08-2026 | 05:20:00
The campaign is Quilter's first television advertising initiative and features a hero film directed by Tim Godsall.

Progressive expands Dr. Rick ads

23-07-2026 | 07:41:00
The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.

Liberty Mutual turns slogan into brand icon

22-07-2026 | 12:47:54
The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.

Freuds brings football dreams to life in new film

09-07-2026 | 10:41:56
Sir David Beckham appears throughout the film as the personification of her inner voice, encouraging her as she navigates uncertainty.

Shepherds Friendly marks 200 years with ad campaign

03-07-2026 | 09:05:44
The campaign reinforces Shepherds Friendly's focus on supporting members through major life events, including buying a first home, starting a family and planning significant personal milestones.


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