Marketing Report


Publicis Groupe reinforces global financial team

28-11-2023 | 07:12:00
After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

PR professionals AI usage rockets throughout 2023, report

28-11-2023 | 07:08:00
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published.

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 06:05:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok

22-11-2023 | 09:56:00
Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

WPP’s FGS Global acquires Longview acquires Canadian communications advisory firm Longview

22-11-2023 | 07:15:00
The acquisition further strengthens FGS Global’s well-established capability and expertise in strategic advisory and communications, helping clients to navigate reputational challenges.

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

22-11-2023 | 07:05:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Lippe Taylor and twelvenote unveils new creative marketing & communication outfit /prompt

22-11-2023 | 07:02:00
This marks a pivotal step for the two entities, leveraging their strengths to shape the future of marketing and communications.

Havas Red promotes Andrew Stevens to new Executive Creative Director for the European market

21-11-2023 | 07:15:00
The role has been created to further strengthen and capitalise upon Havas Red’s investment in building world-class creative capability.

Hospitality group Accor appoints Accenture to support its content production

21-11-2023 | 07:15:00
 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Global marketing and comms agency FINN Partners hires Annouchka Behrmann for the Hong Kong Office

21-11-2023 | 07:00:00
An award-winning integrated communications practitioner, Behrmann has spent her career working with world-leading brands including American Express, M+, Marriott International, Starbucks, L’Oreal, Unilever, lululemon, Aviva, Samsung and Oatly.

[Marketing Week] Bob Koigi: Advancing climate change communication agenda

16-11-2023 | 15:48:20
The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

Omnicom receives first-mover access to generative AI by Getty Images

16-11-2023 | 15:03:35
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

Publicis appoints Loris Nold global CFO as Demet Ikiler becomes EMEA CEO

16-11-2023 | 14:59:11
Publicis Groupe has announced the appointment of Loris Nold, current CEO of its EMEA operations, as its global Chief Financial Officer starting February 2024.

UNDP partners with the International Communications Consultancy Organization to tackle climate crisis

14-11-2023 | 15:24:17
UNDP is the largest United Nations agency leading the fight against climate change with 6000 projects across 170 countries. ICCO is a federation of national and international PR membership bodies, with over 3000 agency members across 82 countries.

Edelman announces US appointments and market consolidation

10-11-2023 | 09:03:19
Edelman has announced several leadership appointments to advance the firm’s communications advisory ambition and unify its go-to-market approach in key markets.

PR must make itself visible among young talent to tackle global recruitment crisis, study

09-11-2023 | 08:11:20
The study took soundings from international PR and communications students to find out their perceptions and expectations of working in the industry.

Social media platform Fanbase crosses $4.5m in equity crowdfunding round

08-11-2023 | 12:57:00
Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Havas acquires PR Pundit, growing global PR network, Havas Red, in India

08-11-2023 | 08:33:00
This strategic move marks the debut of Havas Red, a Havas global PR network, into the vibrant Indian market. On closing, the firm will be rebranded PR Pundit Havas Red.

Hill & Knowlton reverts to original name in latest rebrand

08-11-2023 | 08:26:47
The new brand features a refreshed visual identity, website and social presence and key innovation announcements that mark the next phase of Hill & Knowlton’s evolution as a strategic partner to today’s leading innovators.

WPP appoints Lindsay Pattison as Global Chief People Officer

03-11-2023 | 09:05:47
WPP has announced the appointment of Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations.

Dentsu partners with ‘Girl Up’ to advance gender justice worldwide

03-11-2023 | 08:57:45
The partnership supports dentsu’s strategic long-term vision for gender balance and bringing future talent into the organisation and wider industry.