Wise Up PR wins TruTechnologies account

Under the agreement, Wise Up PR will manage media relations, executive profiling, awards submissions and event support.

Wise Up PR has been appointed public relations agency of record for TruTechnologies, a clinical trial technology company, to lead its media relations, thought leadership and communications strategy.

The appointment, announced on 21 October 2026, comes as the company seeks to strengthen its industry profile and support its growth in the clinical research market.

Founded in 2018, TruTechnologies develops a Live Clinical Trial Execution platform designed to improve visibility into clinical trial activities and give sponsors real-time access to execution data. The company’s technology is deployed across more than 3,300 sites in 60 countries, with reported results including up to a 97 percent reduction in source data errors and a three-month reduction in time to market.

Wise Up PR strengthens TruTechnologies’ industry profile

The agency aims to strengthen TruTechnologies’ brand recognition and position its executives as authoritative voices in clinical trial technology.

The work is already underway, with Wise Up PR managing communications around TruTechnologies’ brand identity update, announced in July 2026. The appointment followed a competitive review process in which TruTechnologies identified the agency’s senior-led team model and corporate reputation expertise as key considerations.

Clinical trial modernisation creates communications opportunities

The appointment comes amid efforts to modernise clinical development and improve the way clinical trials are conducted. Initiatives cited in the announcement include the US Food and Drug Administration’s real-time clinical trials pilot programme and the Department of Health and Human Services’ Operation TrialBlazer.

TruTechnologies’ platform uses protocol-guided workflows to help clinical trial site teams complete required activities and capture data as work takes place. The company aims to help sponsors identify issues earlier, improve data quality and accelerate clinical development processes.

Wise Up PR expands its healthcare technology portfolio

The account adds to Wise Up PR’s work across health technology, life sciences and business-to-business healthcare. The agency also represents companies operating in complex and regulated industries, broadening its communications expertise across specialist technology markets.

Sarah Sinning, Public Relations Manager, TruTechnologies: "There's increased industry and regulatory urgency to tangibly address clinical trial modernization and we believe that Tru needs to be at the forefront of that conversation, making earned media a key channel for our brand. As we continue to grow quickly, Wise Up PR stood out during the review process as a long-term partner due to its senior team and strategic approach to our communications goals."

David Claxton, Founder, Wise Up PR: "Tru isn't just talking about modernizing clinical trials; it's already doing it and is trusted by leading sponsors across the world to provide live data, made available the moment it's captured at the point of care. We're excited to work together and see a clear PR opportunity to enhance Tru's position and recognition across the industry. For Wise Up PR, this is also an important moment as we continue to grow our agency specialism across health tech, life sciences and the wider B2B healthcare market."

The partnership gives Wise Up PR responsibility for TruTechnologies’ ongoing communications as the company develops its presence in the clinical research technology sector.

www.trutechnologies.ai

www.wiseup.pr

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