POPFLEX appoints Hannah Cranston Media as PR agency

HCM will oversee earned media, affiliate strategy, executive thought leadership and speaking opportunities for founder Cassey Ho.

POPFLEX has appointed Hannah Cranston Media (HCM) as its public relations agency of record, tasking the agency with expanding the activewear brand’s visibility across fashion, lifestyle and business media.

Founded by entrepreneur and designer Cassey Ho, POPFLEX has grown from her work building Blogilates, a fitness platform and community launched in 2009. The brand offers a size-inclusive range spanning dresses, denim, outerwear, loungewear and swimwear, built around combining style with functionality.

Hannah Cranston Media Leads POPFLEX Communications

HCM will develop communications strategies highlighting POPFLEX's products, patented designs and brand development. The agency will also strengthen Ho's profile as a founder, CEO and lead designer, with a focus on her approach to entrepreneurship, fashion and business strategy.

Hannah Cranston, CEO and Founder, Hannah Cranston Media: "Cassey has personally inspired me for over a decade now, and I'm lucky to call her a friend. She has built an incredible brand built on tremendous intention behind every single decision," said Hannah Cranston, CEO and Founder of Hannah Cranston Media. "She is one of fashion's true innovators, with a growing portfolio of patented designs and a leading voice in the fight to protect designers' original work. We're proud to help tell the bigger story of the wildly successful entrepreneur and designer behind the brand."

POPFLEX Focuses on Founder and Brand Storytelling

The appointment reflects POPFLEX's focus on communicating the thinking behind its products and the people driving the business. HCM will help tell the story of the brand's design philosophy, its team and its plans for growth, alongside campaigns that highlight its product range.

Cassey Ho, Co-Founder and CEO, POPFLEX: "Our community has been at the heart of POPFLEX since day one, and their connection to the brand continues to inspire and shape everything we do," said Cassey Ho, Co-Founder and CEO of POPFLEX. "Through our partnership with HCM, I'm excited to share more of the story behind POPFLEX from the Why behind my designs, to our team and where we're headed next."

HCM Expands Work With Founder-Led Brands

The partnership adds POPFLEX to HCM's portfolio of founder-led brands across fashion, beauty, health and innovation. The agency will combine media relations with affiliate strategy and executive communications to support the activewear company's visibility and commercial growth.

www.popflexactive.com

www.teamhcm.com

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