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Her remit includes strengthening AKQA’s reputation, developing its market narrative and shaping how the agency is perceived by clients, talent and the wider industry

The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.

Both executives will report to Laurent Ezekiel, Global CEO of The Ogilvy Group, and will work alongside Global Head of Growth Kelsey Murray as part of a senior leadership team focused on coordinating Ogilvy’s Growth, Marketing and Communications functions worldwide.

The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.

Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.

The firm will continue to operate under its existing brand, with co-founders Slater Bayliss and Stephen Shiver remaining in leadership positions alongside the current team.

The account will include support for product announcements, corporate communications and campaigns designed to raise the profile of Lite Coms' leadership team within the defence and government sectors.

As part of the appointment, Colangelo & Partners will develop campaigns highlighting the region's wineries, winemakers and wine styles, while strengthening relationships with trade and media.

WPP maintained its full-year guidance, expecting revenue less pass-through costs to decline by low to mid-single digits in the second half and a headline operating margin of 12 to 13 per cent.

Available across Truecaller's platform of more than 500 million active users, Pulse combines audience research, targeting and campaign activation within a single workflow.

FINN Partners will deliver a communications programme covering corporate profiling, media relations and thought leadership.

The appointment strengthens Hannah Cranston Media's portfolio in the beauty, health and biotechnology sectors.

Omnicom was the biggest decliner, falling more than 5% after disappointing second-quarter profitability.

The agency will also focus on strengthening relationships with consumers and sellers while reinforcing Lazada's position in the country's competitive e-commerce landscape.

The report, produced by the agency's AI Lab, assigns Demis Hassabis a score of 86, Dario Amodei 82 and Sam Altman 64, highlighting a 22-point gap between the three executives despite their prominent roles in the AI industry.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

Ruder Finn will support Wendy’s communications across a range of audiences, including consumers, employees, investors, franchisees, media, creators and local communities.

Lerato Motloung, Account Director at Havas South Africa, succeeds Cherná Lutta, who steps down after leading the group's development and overseeing a series of initiatives aimed at supporting students and early-career professionals.

The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.