WTH UK names FINN Partners PR agency

The appointment comes as WTH UK enters a period of expansion following recent investment from Citation Capital

FINN Partners has been appointed retained public relations agency for World Travel Holdings UK (WTH UK), supporting the company's portfolio of cruise travel brands across the UK and Ireland.

The appointment comes as WTH UK enters a period of expansion following recent investment from Citation Capital. The company operates the consumer brands Cruise118, SixStarCruises and RiverVoyages.

Agency to support corporate communications

FINN Partners will deliver a communications programme covering corporate profiling, media relations and thought leadership. The agency will also develop storytelling around WTH UK's employees, travel advisers and industry partnerships, highlighting the role of both human expertise and technology in the cruise booking experience.

The remit spans WTH UK's consumer-facing brands across the luxury, expedition, river and mainstream cruise sectors, with activity designed to increase brand awareness and strengthen the company's profile in the UK and Ireland.

Focus on industry visibility and partnerships

The agency will also support communications around key moments in the travel and cruise calendar, as well as partner engagement initiatives involving cruise lines, travel suppliers and distribution partners.

Lisa McAuley, Managing Director, World Travel Holdings UK: "WTH UK is one of the most influential players in cruise and cruise package distribution, powered by a strong ecosystem of partners, advisors and technology. We are working with the team at FINN Partners to help us amplify that position, strengthen our voice in the market, and drive greater visibility for the expertise we deliver."

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners Travel UK: "This partnership is about elevating visibility for WTH UK, sharpening its narrative and ensuring its influence and impact are clearly recognised across the travel landscape. WTH UK is a leading force in the industry, and we are excited to be working with the team at such a pivotal time for the business."

www.worldtravelholdings.co.uk

www.finnpartners.com

Follow Marketing Report on LinkedIn