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The campaign began rolling out in late June, with digital advertising launching on 26 June and additional placements following the week of 29 June.

Four cinematic vignettes portray familiar situations in which people persist with established habits despite easier options.

The platform is built around the idea that travel is more enjoyable when people can make decisions with confidence rather than constantly second-guessing their choices

The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.

Developed with agency Cornett, the programme encourages visitors to spend time in Lexington's Bluegrass landscape through guided wellness sessions at horse farms and parks across the city.

FINN Partners will deliver a communications programme covering corporate profiling, media relations and thought leadership.

The collaboration forms part of the brand's strategy to strengthen its appeal among younger travellers through entertainment-led marketing.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

The campaign highlights Samsonite's Better Than Basic™ range, positioning its bags and backpacks as products designed for both everyday use and travel.

Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.

Motel has been tasked with creating a brand positioning and creative campaign aimed at strengthening the company's appeal to existing and prospective customers.

As AMC marks its 150th anniversary, the organisation is hosting a volunteer-led relay spanning more than 2,000 miles from Virginia to Maine.

The agency will oversee brand strategy, creative and media for the tourism organisation's international marketing activities.

The project marks the company's seventh global destination and is one of the region's most significant tourism developments.

Filmed at The Verandah Antigua, the project is the fourth music video collaboration between the resort company and the Antiguan artist, highlighting the island's landscapes while promoting its culture and tourism.

The campaign, titled The New Game Plan, positions Visa as a travel companion for fans navigating the unexpected experiences that often accompany major global sporting events.