Marketing Report


Holland America Line appoints Allied Global Marketing agency of record for brand partnerships

07-02-2024 | 07:58:59
Allied will partner with top brands to maximize its extensive relationships to bring Holland America Line opportunities for partnerships and collaborations that enhance connections to the brand's audience.

Interbrand oversees World Tourism Organization’s rebranding

26-01-2024 | 07:14:00
To achieve this goal, UN Tourism engaged the services of Interbrand, the global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.

Virginia Beach CVB appoints FINN Partners for its UK and Ireland PR representation

18-01-2024 | 10:35:58
The CVB already works with FINN Partners domestically in the US, and FINN Partners UK will leverage this work by providing dedicated media relations to promote the destination to UK & Irish travel media.

Danish AI-powered startup BeCause raises $1.9m to revolutionize sustainability in the travel and tourism industries

21-12-2023 | 16:51:00
BeCause, a Danish startup transforming how the global hospitality, travel and tourism industries manage their sustainability data, has  secured $1.9 million in seed funding.

Tourism Ireland appoints FINN Partners as its PR agency for Great Britain

08-12-2023 | 09:46:37
 FINN Partners is a global independent marketing and communications agency and will support Tourism Ireland’s in-house GB publicity team on all GB media communications, including events, partnerships and influencer activity.

Travel tech firm Branchspace receives £5 million to enhance airline retail digitization

31-08-2023 | 16:38:00
Branchspace addresses a growing demand from airlines to create a modern retail offering and meet evolving customer needs for relevant, personalised shopping and self-service experiences.

Tourism board for Lisbon Portugal selects 5W Public Relations as agency of record

10-08-2023 | 08:05:00
As Agency of Record, 5W will spearhead a thoughtful strategic communications program including media relations, thought leadership, social media ideation, and more.

Havas Media Network named media agency partners for tourism firm Destination Vancouver

28-07-2023 | 10:04:45
Destination Vancouver supports Vancouver’s tourism industry through building destination competitiveness, leading sustainable destination development initiatives and promoting Vancouver in key national, US and International markets to attract leisure travel, meetings and conferences, and other major events to the city.

Sojern acquires VenueLytics to bolster its platform for the hospitality industry

11-07-2023 | 12:56:00
Sojern, the travel marketing platform, announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform.

Travel platform Steller acquires influencer marketing agency Travel Mindset

24-03-2023 | 09:33:14
Travel Mindset, a travel-focused influencer marketing company, and the addition of Rik van der Kooi to the company’s Board of Directors. These additions will allow Steller to expand its offerings in the influencer marketing field, while bringing on new expertise to guide the company’s future vision of providing a more seamless experience throughout the travel inspirational and booking journey.

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home in Italy

09-02-2023 | 13:25:03
Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

ITV teams up with Travel Weekly to support holiday firms through exclusive Backing Business Fund

28-09-2022 | 17:06:25
New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.

Iberostar Group collaborates with Expedia Group in the UNESCO Sustainable Travel Pledge, launch the media campaign

18-08-2021 | 14:44:37
Expedia Group’s recent Traveler Value Index research1 shows that travelers want to support sustainable practices, with nearly three in five (59%) willing to pay higher fees to make their trip more sustainable.

The Chartered Institute of Public Relations launches Tourism and Hospitality Network

22-06-2021 | 13:59:08
Following the huge impact of the pandemic on the industry, the group aims to bring together PR professionals from across the tourism and hospitality sectors to discuss industry news and developments.

Brand Finance identifies which brands will increase their market share in 2021

15-12-2020 | 11:10:55
Brand Finance has created a unique model capable of forecasting sales growth as a result of long-term brand equity and brand awareness.

Four Seasons Hotels and Resorts to manage San Domenico Palace in Taormina, Italy

18-09-2020 | 15:26:00
Four Seasons Hotels and Resorts, the luxury hospitality company, together with Gruppo Statuto, hotel development company, announced that San Domenico Palace in Taormina is under an extensive renovation.