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The partnership comes ahead of AD/PD 2027, which will take place from 16 to 20 March 2027 in Barcelona, Spain, and online as a hybrid event. 

The office is located in Minneapolis’ North Loop and joins FINN Partners’ operations in Chicago, Columbus, Detroit and Madison, Wisconsin.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

DOOH.com specialises in digital out-of-home experiences, including dynamic, data-led campaigns and large-scale creative executions.

The partnership will focus on tier 1 media relations around the Special Olympics Airlift and other key Textron Aviation programmes.

New research from Genius Sports points to a shift towards advertising built around audience identity and live context.

The agency will focus on building Sauce Shop’s profile among industry audiences while also developing consumer-facing activity designed to increase awareness of the brand and its product range.

The Tennessee-based agency specializes in public relations for skilled trades and construction technology.

For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.

The consultancy’s membership comes as the communications industry places greater emphasis on authentic brand visibility, transparent communications and reputation management.

For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.

In his new role, Flach will help destinations and tourism organizations build awareness, consideration and visitation through integrated travel trade marketing and communications strategies.

The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.

Both executives will report to Laurent Ezekiel, Global CEO of The Ogilvy Group, and will work alongside Global Head of Growth Kelsey Murray as part of a senior leadership team focused on coordinating Ogilvy’s Growth, Marketing and Communications functions worldwide.

The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.

Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.

The firm will continue to operate under its existing brand, with co-founders Slater Bayliss and Stephen Shiver remaining in leadership positions alongside the current team.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The account will include support for product announcements, corporate communications and campaigns designed to raise the profile of Lite Coms' leadership team within the defence and government sectors.

As part of the appointment, Colangelo & Partners will develop campaigns highlighting the region's wineries, winemakers and wine styles, while strengthening relationships with trade and media.

FINN Partners will deliver a communications programme covering corporate profiling, media relations and thought leadership.