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The initiative is being conducted by the Chartered Institute of Public Relations (CIPR), Public Relations and Communications Association (PRCA UK) and the Global Alliance for Public Relations and Communication Management.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

The Uptown Agency will work across the organization and its athletes, with a focus on maintaining visibility between major competitions as well as during the Games.

SalesFish will also support Quik! with public relations and thought leadership initiatives designed to strengthen its position among financial services decision-makers.

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf courses. The company plans to expand into Arizona, Nevada and Texas before continuing its rollout across the country.

The appointment covers opportunities across traditional media, search engines, social platforms and AI assistants.

CAMP Digital works with more than 350 home service companies across HVAC, plumbing, electrical, roofing, and pool and spa markets.

The partnership will focus on communications around issues shaping enterprise IT, including AI adoption, operational resilience and digital sovereignty.

As AI takes on more technical tasks, the value of human judgement is becoming more, not less, important.

The retailer opened shortly before September 11 and remained closed for six months before continuing its growth alongside the neighbourhood's redevelopment.

Rather than replicating Cannes Lions, the strategy is designed to extend LIONS' influence beyond its flagship annual festival and create year-round engagement with local communities.

The partnership comes ahead of AD/PD 2027, which will take place from 16 to 20 March 2027 in Barcelona, Spain, and online as a hybrid event. 

The office is located in Minneapolis’ North Loop and joins FINN Partners’ operations in Chicago, Columbus, Detroit and Madison, Wisconsin.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

DOOH.com specialises in digital out-of-home experiences, including dynamic, data-led campaigns and large-scale creative executions.

The partnership will focus on tier 1 media relations around the Special Olympics Airlift and other key Textron Aviation programmes.

New research from Genius Sports points to a shift towards advertising built around audience identity and live context.

The agency will focus on building Sauce Shop’s profile among industry audiences while also developing consumer-facing activity designed to increase awareness of the brand and its product range.

The Tennessee-based agency specializes in public relations for skilled trades and construction technology.

For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.