Marketing Report


Ad agency Grey appoints Vonda LePage Chief Communications Officer

29-02-2024 | 08:47:05
She is a seasoned communications professional who has successfully elevated brand awareness and visibility for agencies and clients including AB InBev, GoDaddy, Microsoft, Nabisco, Pfizer, Reebok, and Volkswagen.

[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion

28-02-2024 | 16:43:54
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Communications firm FINN Partners promotes Nate West to partner

27-02-2024 | 07:00:00
A long-tenured FINN employee, West is pivotal to the development and execution of communications campaigns for the agency’s extensive roster of health clients.

Young Lions Competitions in UK, MENA and APAC open for entry

14-02-2024 | 08:10:00
Aspiring young PR professionals have the chance to showcase their creativity and strategic thinking by answering a creative brief provided by a regional charity in 24 hours.

Communications agency FINN Partners announces leadership changes

14-02-2024 | 07:56:36
FINN Partners, the global independent, full-service marketing and communications agency, has announced the promotion of Amy Skelding, formerly senior partner in the UK travel practice, to managing partner, UK Travel.

Publicis Groupe to repurchase 2 million shares to cover employee long term incentive plans

13-02-2024 | 09:53:43
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees, without issuing new shares.

WPP merges communications agencies Hill & Knowlton and BCW to form Burson

30-01-2024 | 10:09:15
The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

Lippe Taylor and twelvenote unveils new creative marketing & communication outfit /prompt

29-01-2024 | 07:17:00
This marks a pivotal step for the two entities, leveraging their strengths to shape the future of marketing and communications.

Publicis unveils AI strategy to lead group into its second century

26-01-2024 | 07:46:00
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

Skin care brand StriVectin selects 5W Public Relations as the PR agency of record

26-01-2024 | 07:29:52
The heritage brand will be an addition to the Beauty team's growing roster and will further their track record for supporting the evolutions of legacy & emerging brands by executing award-winning strategies. 

WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry

25-01-2024 | 07:25:00
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

LG Ad Solutions names Angela Barnett as head of corporate communications

25-01-2024 | 07:05:00
Barnett is an accomplished corporate communications leader with extensive expertise in advertising technology.

Integrated marketing communications agency The Motion Agency acquires 2.718 Marketing

25-01-2024 | 07:00:00
As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients. 

Galorath selects Walt & Company as public relations agency of record

22-01-2024 | 08:30:00
 Leveraging four decades of experience and success, Galorath empowers organizations with the tools and talent needed to optimize project results and drive cost-effectiveness.

Carole Robinson named Chief Communications Officer of Nielsen

19-01-2024 | 08:25:06
Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team.  

Virginia Beach CVB appoints FINN Partners for its UK and Ireland PR representation

18-01-2024 | 10:35:58
The CVB already works with FINN Partners domestically in the US, and FINN Partners UK will leverage this work by providing dedicated media relations to promote the destination to UK & Irish travel media.

Global communications firm Edelman appoints Kirsty Graham CEO of US operations

16-01-2024 | 10:22:06
Graham, currently Global President of Edelman’s Practices and Sectors, will oversee the firm’s largest region comprised of nearly 2,500 people in 12 offices.

Robotics Solution platform Richtech Robotics chooses 5WPR as agency of record

12-01-2024 | 07:55:32
Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.

Edelman appoints Taj Reid U.S. Chief Creative Officer

21-12-2023 | 09:33:20
Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.

FINN Partners appointed by WellTech brand LYMA to lead UK PR operations

20-12-2023 | 10:02:46
The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace.

ESG and AI top priorities in ICCO World PR report

19-12-2023 | 09:22:50
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.