Marketing Report


Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

13-06-2024 | 09:15:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Communications firm Ruder Finn acquires New York digital marketing agency Flightpath

13-06-2024 | 09:00:00
This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.

African service provider Hayo selects Ilex Content Strategies for global marketing

13-06-2024 | 08:55:00
Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

World Shoe names Finn Partners as global integrated marketing agency of record

31-05-2024 | 09:27:06
Finn will drive a comprehensive public relations and thought leadership strategy with World Shoe to create a new space in the global retail market.

Michel Bos PR continues as HUSH HUSH and opens a new division for artist representation

28-05-2024 | 09:07:24
The Amsterdam creative communications agency that works with clients such as De Bijenkorf, Technogym, Loewe, The Macallan and IWC Schaffhausen will continue under the new name HUSH HUSH.

Wood panel manufacturer Medite Smartply appoints Finn Partners as its UK and Ireland PR Agency

17-05-2024 | 07:32:56
As part of the Coillte Group, Medite Smartply is renowned for its commitment to sustainability and innovation in producing Medium-Density Fibreboard (MDF) and Oriented Strand Board (OSB).

Edelman promotes Nick Hope to become Managing Director, Crisis & Risk for EMEA region

16-05-2024 | 08:00:00
In his role as Managing Director, Crisis & Risk, EMEA Nick will be responsible for leading and evolving Edelman’s Crisis & Risk Practice across 9 key regional markets, providing strategic counsel to clients navigating today’s increasingly complex world of reputational risk.

Ella Resorts appoints Finn Partners as UK PR agency

15-05-2024 | 09:35:13
FINN Partners will execute a communications plan that will initially focus on tactics to generate coverage and awareness to showcase the luxury hospitality brand’s eco-chic resorts in Rhodes.

Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer

15-05-2024 | 09:12:00
In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments.

Public affairs agency Signal Group completes buyout of law firm Wiley

14-05-2024 | 10:22:00
The firm, a wholly owned subsidiary of Wiley Rein LLP (Wiley) since 2014, is now wholly owned by Signal Management Committee member Blake Androff, who will serve as chief executive officer.

Martini unveils 'dare to be' global campaign

08-05-2024 | 09:57:39
Martini has announced the launch of its new global campaign, ‘Martini Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’ experience to become the main social gathering.

Stagwell acquires Montreal-based PR and Influencer Marketing agency Luxine

03-05-2024 | 12:04:00
Luxine joins Veritas Communications (Veritas) as the next step in its ambitious growth strategy to focus on local markets across Canada.

Publicis Groupe proposes change to its governance structure

18-04-2024 | 09:42:21
Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s leading companies, its unmatched capabilities and the depth of its talent bench.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

Marketing-communications agency CCOMGROUP names Sandra Pastrana President

09-04-2024 | 16:55:06
 In this role, Pastrana will help evolve the business in its creative and strategic capabilities, while enhancing CCOMGROUP's future-facing vision.

Communications agency Finn Partners appoints Kathy Kiely as senior partner

09-04-2024 | 10:47:44
In her role, Kiely will focus on building new client relationships, focusing particularly on companies with a strong presence on the East Coast.

Integrated marketing communications firm The Motion Agency acquires 2.718 Marketing

25-03-2024 | 08:22:00
As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients. 

Galorath selects Walt & Company as public relations agency of record

25-03-2024 | 08:15:00
 Leveraging four decades of experience and success, Galorath empowers organizations with the tools and talent needed to optimize project results and drive cost-effectiveness.

Communications firm Finn Partners appoints Amy Terpeluk to lead global purpose and social impact practice

20-03-2024 | 09:08:22
In this new role, Amy works with more than 100 communication colleagues with expertise in corporate reputation and citizenship, employee engagement, sustainability, diversity, equity and inclusion, and issues management across industries and the Agency.

Havas acquires social marketing agency Wilderness  

19-03-2024 | 09:56:00
The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations.

PR Global Network expands to Sweden boosting African brand presence in Nordics

15-03-2024 | 07:31:45
In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.