Choose Chicago names global PR agencies

The agencies will help increase awareness of Chicago among leisure travelers, meeting planners and international audiences

Choose Chicago has appointed a roster of national and international agency partners to support its destination marketing efforts, following a competitive request for proposals process. The agencies will help increase awareness of Chicago among leisure travelers, meeting planners and international audiences.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

Agencies selected for key markets

The new agency roster includes Praytell for the United States, Spotlight for Brazil, B World Communication for France, Kaus Media Services for Germany, Austria and Switzerland, and CWW Mexico for Mexico.

Choose Chicago has also renewed its partnerships with The PC Agency in the United Kingdom and Fathom Co. in Canada, continuing existing relationships in those markets.

Destination marketing strategy expands

The agency partners will work alongside Choose Chicago's internal marketing and communications teams to deliver market-specific campaigns promoting the city as a destination for leisure travel, meetings, conventions and major events.

Kristen Reynolds, President and CEO, Choose Chicago: "As we continue building on Chicago's momentum as one of the world's premier visitor destinations, it's critical that we have best-in-class partners telling our story in every corner of the globe. Our new agency partners bring deep expertise in destination marketing, strong relationships within their respective markets, and a shared passion for showcasing everything that makes Chicago an incredible place to visit, meet, and explore. Our team looks forward to working alongside these agencies to expand our reach, strengthen our brand, and inspire even more travelers to experience our city."

Focus on international growth

Mayor Brandon Johnson: "I'm excited that Choose Chicago has selected new media partners to help tell our city's story to the world. Chicago's tourism and hospitality industry continues to drive record economic impact, and we're proud to welcome visitors from across the country and around the globe."

Jamie Simpson, Executive Vice President, and Maria Opatz, Senior Vice President and co-leads, Praytell's Travel & Tourism practice: "Partnering with Choose Chicago feels like a natural extension of the momentum Praytell's been building in the Chicago market for years. Chicago has an undeniable creative energy—from its world-famous architecture to the arts and food scenes that give the city its soul. We felt chemistry with the Choose Chicago team from day one, and we're looking forward to bringing our signature blend of 'tried and true' tourism expertise and 'refreshing and new' creative perspective to build upon the incredible work Choose Chicago is already doing."

Choose Chicago said the agency appointments support its long-term plans to increase visitor numbers and capitalize on upcoming opportunities, including major sporting events, conventions, cultural celebrations and international travel growth. The organization also plans to introduce its new global agency partners to local businesses during its All for the Love of Chicago Roundtable series in November.

www.choosechicago.com

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