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The partnership will take effect on 1 January 2027 and aims to engage basketball fans while encouraging youth participation in the sport.

Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The companies will consolidate workplace, cloud, infrastructure and enterprise services under a common automated operating model.

As the brand expands its franchise system, WMG will support membership growth at existing studios and marketing activity for new locations.

The report is based on responses from 54 senior marketing professionals representing 46 of the world’s largest brand owners, with a combined advertising spend of $93 billion.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

The report examines how marketers use the channel, where they see value and the factors that could encourage greater investment.

SalesFish will also support Quik! with public relations and thought leadership initiatives designed to strengthen its position among financial services decision-makers.

Under the programme, each participating marketer brings Copacino Fujikado a real brief. During a two-week sprint, the agency will develop five to seven campaign-level ideas addressing the challenge.

As the NHL prepares for the 2026-27 regular season, Adobe becomes an Official Creative, Marketing and AI Partner of the league. 

The company says its system can take a campaign from brief to launch in as little as five minutes, compared with a process that can take six weeks and involve up to 20 hours of manual review.

Kantar identifies several factors that may contribute to the gap between AI use and trust, including attitudes toward AI, perceptions of individual brands, the source of AI-generated answers and how those answers are presented.

As AI takes on more technical tasks, the value of human judgement is becoming more, not less, important.

During her tenure at IAB Canada, Sonia Carreno expanded the association's standardisation and policy functions and strengthened engagement with national stakeholders on advertising regulation.

Devon’s Point integrates with WPP Open, the company’s agentic marketing platform, connecting its AI-enabled production capabilities with WPP’s creative, media and enterprise solutions.

Hello Sunshine Founder at Dreamforce on Audience, Data and Trust

Marketing Keynote Dreamforce: from a fixed customer journey to a goal-oriented campaign

The partnership's first output is a zine titled Whose Game Is It Going To Be?, which explores the culture, economics and future of women's football.

Seventy-two percent of respondents identify strategic thinking as the leading talent shortage.

S4Capital's Monks has appointed Nirvik Singh as CEO of its EMEA Marketing Services, effective 1 October 2026.