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Eric Zenz: Marketers want to personalise but lack the data
[Interview] Marketing Cloud product chief on data, proof of value and brand
FINN Partners grows US Midwest footprint
The office is located in Minneapolis’ North Loop and joins FINN Partners’ operations in Chicago, Columbus, Detroit and Madison, Wisconsin.
[Marketing Week] Bob Koigi: Why AI needs creators
Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.
Walden Media Group named CycleBar marketing partner
The partnership will see Walden Media Group work directly with CycleBar studio owners on customer acquisition and membership growth.
Accenture appoints Emma Chalwin as global CMO
Chalwin will take on the role as Accenture continues to position AI as a central part of its business and technology offering.
LIONS brings CMO Accelerator to five cities
The City Editions are designed to make LIONS' evidence, capabilities and networks available throughout the year while reflecting the priorities of individual markets.
[Marketing Week] Bob Koigi: The future of sports ads is cross-screen
New research from Genius Sports points to a shift towards advertising built around audience identity and live context.
CMO Marjan Straathof leaves DEPT after 11 years
Before joining DEPT, Straathof was agency manager at industry association Dutch Digital Agencies and programme manager at Emerce.
WPP tumbles after report of 1,000 additional job cuts
Four of the six stocks followed by Marketing Report closed lower on 1 September than on 25 August. WPP suffered the biggest decline after the Financial Times reported that the group plans to cut up to 1,000 additional jobs this year.
[Vacancy] DEPT has a position for Junior Paid Search (SEA) Consultant
DEPT is directly looking for Junior Paid Search (SEA) Consultant - Amsterdam/ Rotterdam
[Vacancy] DEPT has a position for Senior Creative Duo (Dutch)
DEPT is directly looking for Senior Creative Duo (Dutch) - Amsterdam
Bastion USA and BUNTIN announce agency merger
The companies are positioning the combined operation around the idea of Creating Strength Through Conviction, with a focus on integrated services, collaboration and measurable business outcomes.
Stagwell and Adobe expand enterprise marketing partnership
The agency initially planned three solutions but has expanded that portfolio to seven, reflecting demand for its services across financial services, B2B, sports and retail.
[Marketing Week] Bob Koigi: The case for transparent AI
For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.
Walden Media Group wins Stonegate Pharmacy account
Stonegate has operated for nearly two decades, growing from a community-based pharmacy into a compounding brand serving providers and patients across the country.
Dentsu signs EU Code on AI Transparency
The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.
Monks expands EMEA strategy practice
Savage and Bordoy will support complex enterprise opportunities across Monks’ EMEA network. Their work will focus on combining brand strategy, cultural insight and creativity with the agency’s technology capabilities.
WellBiz brands taps Walden for marketing
The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.
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