Marketing Report


Dentsu Health expands in EMEA to deliver localized healthcare marketing solutions

17-05-2024 | 08:01:00
Dentsu health is a healthcare accelerator with thousands of experts across the dentsu network specializing in health, wellness, and pharmaceutical marketing.

GroupM appoints Wavemaker CEO Toby Jenner as Global President, GroupM Clients

17-05-2024 | 07:42:00
The move is designed to further accelerate the company’s growth and solidify its position as the industry’s leading media investment and marketing partner.

Omnicom expands into India with the launch of centers of excellence

16-05-2024 | 08:15:00
Designed to accommodate Omnicom’s expanding footprint and global client solutions capabilities, these centers of excellence will house a diverse talent pool of over 5,500 colleagues.

Edelman promotes Nick Hope to become Managing Director, Crisis & Risk for EMEA region

16-05-2024 | 08:00:00
In his role as Managing Director, Crisis & Risk, EMEA Nick will be responsible for leading and evolving Edelman’s Crisis & Risk Practice across 9 key regional markets, providing strategic counsel to clients navigating today’s increasingly complex world of reputational risk.

LiveRamp announces identity integration with AWS to increase marketing interoperability

14-05-2024 | 10:20:00
LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

Ad and marketing agency Connelly Partners launches operations in Canada

14-05-2024 | 10:00:00
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

Hyperlocology and Do it Best partner to transform local advertising and co-op marketing

13-05-2024 | 07:45:00
This collaboration aims to redefine local advertising and co-op marketing for Do it Best members through an innovative platform that streamlines efforts and unlocks co-op and brand match funds from affiliated brands.

Keelings picks ThinkHouse as agency of record for Irish and global marketing

10-05-2024 | 10:02:02
As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values. 

Digital marketing company Jellyfish appoints Natasha Wallace as the MD for the Netherlands

10-05-2024 | 09:07:30
Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media.

Performance marketing agency Merkle expands global footprint in Latin America

09-05-2024 | 11:50:00
Merkle, dentsu's technology-enabled, data-driven customer experience management (CXM) company, has announced it is scaling its global footprint in Latin America.

African service provider Hayo selects Ilex Content Strategies for global marketing

09-05-2024 | 10:47:00
Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

Publicis Groupe CEE launches AI-powered media optimization tool

08-05-2024 | 09:38:50
The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

Impossible Foods launches marketing campaign targeting meat-eating consumers

07-05-2024 | 07:25:00
At the heart of the months-long campaign is an audacious provocation: “We’re solving the meat problem with more meat.”

BarkleyOKRP acquires performance media and marketing technology company Adlucent

06-05-2024 | 07:58:16
This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a “big indie” that sparks with consumers and drives outsized results for clients.

Stagwell acquires Montreal-based PR and Influencer Marketing agency Luxine

03-05-2024 | 12:04:00
Luxine joins Veritas Communications (Veritas) as the next step in its ambitious growth strategy to focus on local markets across Canada.

Serviceplan’s Future Marketing Consulting collaborates with InfoSum to revolutionize data-driven marketing

03-05-2024 | 08:34:36
This alliance marks a significant step forward in overcoming the challenges posed by the loss of third-party cookies and the rising complexity of privacy regulations.

Water brand Dasani unveils refreshed packaging, formula and marketing campaign

02-05-2024 | 08:17:00
The water brand, which has hydrated and refreshed North American consumers since 1999, is unveiling an eye-catching visual identity system (VIS) across all packaging and communications.

eBay UK turns ‘nothing to wear into something to love’ in new marketing campaign

01-05-2024 | 10:56:00
Developed by lead creative agency DEPT, the campaign “Turn your nothing to wear into something you love” features four distinct stories showcasing real-life situations.

Ogilvy launches global health influence offering

30-04-2024 | 09:41:38
By embracing influence, brands can establish exceptional relationships with patients and healthcare communities, leading to improved consumer engagement, medical adoption, and brand awareness.

Edelman appoints Marie Claire Maalouf as EMEA Chief Creative Officer

30-04-2024 | 09:37:56
In her role as EMEA Chief Creative Officer, Marie will lead creative across 13 markets with the mission to create original, impactful, and effective work across Edelman’s specialisms.

Marketers plan to allocate two thirds of their media spending on digital channels, report

30-04-2024 | 09:24:17
The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.