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Originally launched in 2017 as an AI platform connecting Publicis Groupe's employees, knowledge and capabilities, Marcel has evolved into a core component of the group's AI-powered marketing model.

The study found that 72 percent of teams are the same size or smaller than they were two years ago, while 70 percent of marketers report working to shorter timelines. 

Kunal Chakravarty, recently appointed Head of New Business & Marketing, ANZ, at Havas Media Network, discusses building stronger client relationships, creating new-business opportunities and turning differentiation into business impact.

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The appointments follow a review focused on aligning agency partnerships and marketing operations with the company’s growth ambitions.

The transaction is expected to close in Salesforce’s fiscal year 2028, subject to customary closing conditions, including Braze shareholder approval and regulatory clearances.

The agreement builds on the companies’ November 2025 partnership and aims to help businesses modernise marketing operations, make better use of their data and support growth. 

The company reported operating income of $991.7 million for the quarter ended 30 September 2026. Adjusted earnings before interest, taxes and amortisation (EBITA) reached $1.1 billion, with a 17.6 percent margin on reported revenue.

As AI agents reshape how consumers search, compare and buy products, brands must rethink how they stay visible and earn trust.

The launch consolidates Stagwell’s AI go-to-market strategy, allowing clients to adopt individual solutions, integrate them with existing technology or combine them into a coordinated system.

Publicis ended at the same share price as a week earlier, while Havas fell 6.0% following its third-quarter results.

ACC Intelligence combines data science, market research, AI technologies and advisory services to help brands understand how they are perceived by people and algorithms.

The study, The Power of the Pause, found that pause ads achieved a 92 percent visual attention rate, compared with 87 percent for 30-second video ads and 76 percent for 15-second spots.

Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 Global Insights Report.

Under the agreement, Stagwell will provide ServiceNow with enterprise-wide access to The Machine, its AI-powered operating system designed to connect people, tools and data in a unified environment.

The latest quarterly net balance rose from +6.9 percent in Q2 2026, significantly exceeding the +3.0 percent balance of companies that had anticipated increasing budgets for the 2026/27 financial year.

WARC forecasts global advertising expenditure will grow 11.9 percent in 2026 to reach $1.34 trillion, driven in part by retail media and digital platforms.

Activities include a 74-stop tour, partnerships with Big Noon Kickoff and Coca-Cola Bowl Season, and the brand's first integration with Yahoo! Sports College Fantasy Football.

Titled All to play for: how three fundamentals can transform sports sponsorship effectiveness, the report draws on research involving 143 brands, agencies and, for the first time, sports rights holders.

All six publicly listed marketing and communications (marcom) groups ended the week of 6–13 October higher. S4 Capital recorded the biggest gain, rising 9.5%.

The group also plans to extend the delivery model across Plan.Net International over the longer term.