Marketing Report


S4 Capital appoints Melanie Dhawan as its Chief Financial Officer for its Content Practice

28-11-2023 | 07:00:00
Melanie Dhawan has been appointed Chief Financial Officer for the Content practice of the tech-led, new age/new era digital advertising, marketing and technology services company S4 Capital.

Locala recognized among the top 10 ad management solutions providers in Europe 2023

27-11-2023 | 08:26:05
The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 06:05:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok

22-11-2023 | 09:56:00
Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

Online appliance retailer CHiQ launches sports marketing campaign featuring champion athlete Viktoria Rebensburg as brand ambassador

22-11-2023 | 07:00:00
These events boast a fan base of 33 million individuals across Europe with estimated global TV viewership of 1.2 billion. 

Hospitality group Accor appoints Accenture to support its content production

21-11-2023 | 07:15:00
 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Cosentino selects Sprinklr to create a unified social media and marketing strategy

21-11-2023 | 07:05:00
Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

Global marketing and comms agency FINN Partners hires Annouchka Behrmann for the Hong Kong Office

21-11-2023 | 07:00:00
An award-winning integrated communications practitioner, Behrmann has spent her career working with world-leading brands including American Express, M+, Marriott International, Starbucks, L’Oreal, Unilever, lululemon, Aviva, Samsung and Oatly.

Media.Monks named Adweek's inaugural AI agency of the year

17-11-2023 | 10:30:00
This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.

Ad and marketing agency Connelly Partners launches operations in Canada

17-11-2023 | 08:05:00
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

AudienceXpress and Epsilon collaborate to enhance audience reach across convergent TV buying

17-11-2023 | 07:50:06
This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape.

[Marketing Week] Bob Koigi: Advancing climate change communication agenda

16-11-2023 | 15:48:20
The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

Omnicom receives first-mover access to generative AI by Getty Images

16-11-2023 | 15:03:35
The new tool pairs Getty Images’ best in class creative content with the latest AI technology for a commercially safe and legally indemnified generative AI tool.

Uber company Drizly debuts new marketing campaign

16-11-2023 | 08:50:49
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.

BCMA and Havas Play partner to launch practice guide on creating meaningful branded content

15-11-2023 | 08:27:00
The BCMA’s latest resource for the marketing industry has been produced in partnership with Havas Play – Havas’ network dedicated to earning consumers’ attention and creating enduring business impact through meaningful experiences at the intersection of entertainment, sports, technology, and fandom.

Kantar unveils attention measurement framework to help brands cut through the noise

15-11-2023 | 08:23:56
Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal. 

WPP appoints Jane Geraghty as Chief Client Officer

14-11-2023 | 07:39:00
Jane is currently CEO of Landor & Fitch, WPP’s specialist brand and design consultancy, and will remain a board member of Landor & Fitch as Executive Chairman.

Omnicom buys e-commerce firm Flywheel Digital for $835 million

10-11-2023 | 08:48:07
Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.

iO appoints Rachel Vermeulen as Managing Director of Campus Eindhoven

10-11-2023 | 08:44:49
By combining the expertise of digital professionals in strategy, digital marketing, and technology, iO helps shape and optimise brand experiences of organisations in sectors such as e-commerce, finance, and manufacturing.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Marketing firm Refuel Agency partners with Wrench.AI to amplify campaigns through AI learning

09-11-2023 | 08:23:25
Marketing firm, Refuel Agency, has partnered with, an innovator in AI-driven marketing solutions, to amplify campaigns through AI learning.