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A select group of Publicis Sports clients will have access to a network covering 45,000 Division I student-athletes and 68 Power Four universities.

Her appointment comes at a time when organisations are placing renewed emphasis on future-ready skills, as marketing continues to be reshaped by digital acceleration, AI-driven transformation and evolving workforce expectations.

The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.

Agentio’s analysis found that Meta Partnership Ads generated 19 percent higher click-through rates, 10 percent higher conversion rates and 5 percent lower cost per acquisition than identical creative run from a brand account.

Both executives will report to Laurent Ezekiel, Global CEO of The Ogilvy Group, and will work alongside Global Head of Growth Kelsey Murray as part of a senior leadership team focused on coordinating Ogilvy’s Growth, Marketing and Communications functions worldwide.

Participating companies will receive campaign expertise and support while testing the channel alongside their existing media investments.

The research firm said AI is increasingly embedded in advertising platforms, influencing how media is bought, priced and delivered rather than being limited to generative AI tools used to create advertising content.

The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.

The new Higher Education practice will be led by Helen Robertson and Leyla Gilbey, who join GAIN as Joint Managing Directors.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

WPP maintained its full-year guidance, expecting revenue less pass-through costs to decline by low to mid-single digits in the second half and a headline operating margin of 12 to 13 per cent.

As Vice President of Clients at DEPT, Barbara Bijlard brings more than a decade of agency experience to one of the industry's fastest-growing digital agencies.

Patel joins Kantar after serving as Africa Director of Research at Mobile Digital Insights (MDI).

Omnicom was the biggest decliner, falling more than 5% after disappointing second-quarter profitability.

Kimberly Bastoni brings more than 25 years of experience across advertising, brand and innovation research, enterprise sales, marketing and research technology.

In doing so, Prime Video’s monthly ad-supported audiences will also be measured by the national media research organisation, Nationaal Media Onderzoek, which will begin reporting ad-supported (ad tier) viewing time across TV shows, movies and live sports.

Earlier in her career, Cat Davis held chief marketing roles at Grey, Cheil, gyro, Carat and Fold7.

That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.

The appointments form part of the organization's strategy to grow visitation and strengthen Chicago's global profile through media relations, influencer marketing, content development and localized communications across key markets.

Agentio combined audience matching, workflow automation and campaign analytics within a single platform, enabling SURI to manage creator advertising as a scalable media channel rather than a series of individual influencer partnerships.

The report finds that attitudes towards AI are shaped less by the technology itself than by the quality and context of its use.