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DDB Worldwide launches AI marketing chatbot
DDB Worldwide has launched private Beta of LesGPT: an AI chatbot trained on decades of marketing effectiveness.
Canadian startup Heylist secures $1.6m to make influencer marketing accessible
Montreal-based startup Heylist, announced the closing of its first funding round, raising $1.6 million.
NielsenIQ and TransUnion collaborate to enable targeted advertising with first-party retail purchase data
The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.
WPP and IBM launch generative AI solution targeting marketers
WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment.
Revolutionary AI capabilities in Meta advertising transform audience segmentation
The newly implemented AI technologies promise a revolution in audience segmentation, enabling marketers to refine their campaigns even further.
Havas launches new strategic plan, Converged
The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded, and continues to experience solid growth, strong commercial and creative activity, as well as record years in M&A.
Stagwell partners with Anzu to transform the in-game advertising experience
Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.
GiG signs heads-of-terms agreement to acquire SEO and content service provider Titan
Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.
Atlanta Marketing Agency Yalo acquires media agency DB Dynamo
Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.
ALS Association picks InnoVision Marketing Group as agency of record
To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.
Kantar partners with Realeyes to tackle survey fraud problem
The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI, to further validate that survey respondents are real people.
Jori van de Spijker (DVJ Insights): AI in market research: evolution or revolution?
Right or wrong, there is no denying that AI is on everybody’s mind, dominating the conversation. But amidst all the hype surrounding AI, are we overlooking something important?
Communications firm Ruder Finn acquires New York digital marketing agency Flightpath
This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.
African service provider Hayo selects Ilex Content Strategies for global marketing
Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.
Vodacom South Africa appoints Ogilvy South Africa as its integrated lead partner agency
Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.
Keelings picks ThinkHouse as agency of record for Irish and global marketing
As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values.
Retail media is a top advertising channel with 81 per cent marketer approval in US, report
Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI.
Realtruck unveils marketing campaign encouraging truck owners to "bring your truck to life"
The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.
Toyota unveils marketing campaign for the hybrid next generation Camry
Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.
Optimum Nutrition launches marketing campaign in over 100 markets globally
Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'
GenAI startup Marketeam.ai to democratize marketing expertise with launch of first LLM specifically for marketing
In a transformative move to make advanced marketing expertise accessible to businesses of all sizes, Marketeam.ai, an innovative GenAI startup, has announced the release of the world's first Large Language Model (LLM) tailored specifically for the marketing domain.