Upfluence launches agentic creator marketing platform

The platform uses Upfluence’s AI, Jaice, which draws on more than 12 years of creator intelligence and campaign data.

Upfluence has launched an agentic creator marketing platform designed to allow brands and agencies to manage creator marketing programs with greater automation, from campaign strategy and creator discovery to outreach, payments and reporting.

The company says its system can take a campaign from brief to launch in as little as five minutes, compared with a process that can take six weeks and involve up to 20 hours of manual review.

Upfluence expands AI-powered creator workflows

Vivien Garnès, Co-Founder and Co-CEO of Upfluence: “Upfluence's agentic experience means that brands can go from a campaign brief to a program launch in as little as 5 minutes. That’s compared to a typical process that can take 6 weeks and up to 20 hours of manual review.”

Jaice can assess a brand and its products and goals, identify creators, conduct outreach, negotiate fees, manage approvals and payments, and report on campaign performance.

Creator intelligence informs AI recommendations

Kevin Creusy, Co-Founder and Co-CEO, Upfluence: “Our AI is powered by more than 12 years of proprietary creator intelligence and real-world campaign outcomes. It understands what has worked, and what has not, across more than 3,600 brands and 14 million creators.”

Over the past four years, brands have run more than 35,000 creator programs through Upfluence. The company says this has generated a proprietary dataset covering creator partnerships and campaign outcomes.

The data is used to inform creator recommendations based on campaign requirements rather than relying solely on surface-level searches. The system can also suggest creator profiles and campaign directions when a brand has not yet defined them.

AI targets creator outreach and selection

Upfluence says its system is designed to personalize outreach based on creators’ content and interests. The company reports response rates more than 20 percent higher for this approach, while brands are 28 percent more likely to work with creators selected by its AI than those identified through manual searches.

The previous AI-assisted version of Jaice helped brands hire 160,000 creators in 2025. The agentic version is designed to move beyond assisting marketers by autonomously executing and progressing campaign workflows.

MCP integration and brand-safety controls

Kevin Creusy: “Agentic AI is not simply about doing the same work faster. It changes the scale at which creator marketing teams can operate. Upfluence’s AI combines the intelligence to make decisions with the ability to act on them, while ensuring brands remain in control.”

Upfluence’s AI is also MCP-enabled, allowing its creator intelligence and campaign capabilities to connect with MCP-compatible environments including ChatGPT, Claude and Cursor. Marketers and AI agents can use these integrations to access Upfluence intelligence and initiate creator workflows within those environments.

The platform includes configurable brand-safety controls that screen creator captions and videos across major social platforms before outreach begins. Brands can set risk thresholds covering categories such as violence, nudity, adult content, offensive behaviour and substance promotion.

As brands work with larger numbers of micro and niche creators, Upfluence positions automation, AI and brand-safety controls as tools for managing creator programs at scale.

www.upfluence.com

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