TEAM LEWIS wins Lazada Malaysia PR remit

The appointment comes as Malaysia's e-commerce sector continues to grow, driven by increasing digital adoption and evolving consumer shopping habits

Lazada Malaysia has selected global marketing and communications agency TEAM LEWIS as its public relations agency of record after a competitive pitch process, awarding the firm responsibility for integrated communications across media relations, press office management, campaign publicity and thought leadership.

The appointment comes as Malaysia's e-commerce sector continues to grow, driven by increasing digital adoption and evolving consumer shopping habits.

Integrated communications mandate

As part of the partnership, TEAM LEWIS will lead communications efforts to support Lazada Malaysia's business objectives and brand campaigns through strategic storytelling, media outreach and experiential activations. The agency will also focus on strengthening relationships with consumers and sellers while reinforcing Lazada's position in the country's competitive e-commerce landscape.

Supporting innovation and brand trust

The collaboration coincides with Lazada's continued investment in platform innovation, including the rollout of its AI-powered shopping assistant, Lazzie, aimed at delivering more personalised and seamless shopping experiences. The company is also placing greater emphasis on trust and authenticity as competition within the sector intensifies.

Building long-term audience engagement

Ann Chong, Managing Director, AI & Client Solutions, APAC, TEAM LEWIS: "As the e-commerce landscape becomes more dynamic, brands need to communicate with clarity, consistency and relevance across every touchpoint. We're excited to work with Lazada Malaysia, a brand recognised for its innovation and strong market presence, and look forward to strengthening its story through integrated, always-on communications that create meaningful audience engagement," she said.

Partnership already underway

The partnership is already in motion, with TEAM LEWIS Malaysia having supported communications for Lazada Malaysia's recent 6.6 Super WOW Sale campaign.

The win further expands TEAM LEWIS Malaysia's portfolio of consumer-focused and digitally driven brands.

www.lazada.com

www.teamlewis.com

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