Tagresults

The agency will also focus on strengthening relationships with consumers and sellers while reinforcing Lazada's position in the country's competitive e-commerce landscape.

Operating as MAG's central global media hub, Carat Malaysia will coordinate media planning and search strategy while working with local market teams and specialist partners to tailor campaigns to regional audiences.

The partnership will leverage WPP Open, the agency’s AI-driven marketing platform, to create campaigns designed to convert online browsing into in-store visits.

Malaysia Airlines invites travellers to embrace Time for New Chapters, a new year's campaign inspired by new beginnings and the journeys that follow.

With the addition of creative and social, dentsu will deliver an integrated brand experience for 100PLUS across paid, earned, and owned channels, aligning strategy, content, and media to strengthen consumer engagement.

The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.

Spritzer Malaysia has launched a new campaign aimed at highlighting local tourist attractions whilst taking in the wellness advantages of its natural mineral water.