Marketing Report


Birdseye raises $3 million in seed funding to revolutionize how brands and retailers target customers

24-11-2023 | 07:31:00
Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.

Almost two-thirds of global consumer spend predicted to be online within next decade

20-11-2023 | 09:40:00
In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Uber company Drizly debuts new marketing campaign

16-11-2023 | 08:50:49
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.

Omnicom buys e-commerce firm Flywheel Digital for $835 million

10-11-2023 | 08:48:07
Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such as Amazon, Walmart, and Alibaba.

e-Commerce poised to capture 41% of global retail sales by 2027, BCG reports

31-10-2023 | 09:36:00
After tremendous acceleration throughout the pandemic, many retail and consumer packaged goods (CPG) companies faced a marked slowdown of online sales growth in 2022.

Omnicom acquires digital commerce powerhouse Flywheel

30-10-2023 | 11:46:50
Omnicom, a global marketing and corporate communications company, has acquired Flywheel Digital, the digital commerce business of Ascential, for a net cash purchase price of approximately $835 million.

Camping World partners with Instacart to power same-day delivery services

26-10-2023 | 16:00:00
Camping World, one of world's largest recreational vehicle dealer, and Instacart, the grocery technology company in North America, announced a new partnership to launch same-day delivery from more than 185 Camping World stores nationwide via the Instacart App and website.

TPN selects AdAdapted to drive digital conversions for its CPG partners

23-10-2023 | 07:35:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value

16-10-2023 | 09:40:00
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Amazon Web Services announces new offerings to accelerate generative AI innovation

10-10-2023 | 15:00:28
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

CrankTank expands e-Commerce and digital strategy services to Europe to serve U.S. and European brands

10-10-2023 | 13:33:00
CrankTank, a digital marketing and e-commerce strategy agency, has announced the formation of an office in Innsbruck, Austria. The new facility will serve its U.S. brand partners wishing to expand D2C sales success found in North America to their European customers.

European retailers to see double-digit sales increases on Singles Day, nShift

10-10-2023 | 13:16:00
Retailers looking to grow revenues at home and abroad should factor Singles Day (11 November) into their planning for 2023's peak season, nShift says. 

E-commerce tech platform MarketLeap secures €2.6m to expand brands’ global reach and revenue

10-10-2023 | 13:07:00
Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million.

Vistry unveils conversational AI platform LumoChat for food commerce

09-10-2023 | 12:03:00
Vistry, a San Diego-based startup leading the way in Generative AI and restaurant automation, has announced the launch of its Conversational AI platform, along with its AI Customer Assistant chatbot.

5 game-changing strategies for expanding your marketplace presence, MarketLeap

06-10-2023 | 13:10:00
In the world of e-Commerce, global expansion is a key factor in driving growth and profitability. As an online seller, expanding your business to new markets can unlock new revenue streams and open up new opportunities for your brand.

Havas Market launches new solution to measure brand presence across hybrid e-commerce platforms

04-10-2023 | 14:20:51
Havas Market, Havas Media Network’s full-service e-commerce offering, is introducing “Digital Shelf Analytics,” a new solution to optimize brands’ presence on ‘drive through’ retail platforms.

Roku introduces Shopify checkout to TV streaming

03-10-2023 | 13:30:00
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV.

Mirakl and Havas partner to accelerate ecommerce and retail media growth

29-09-2023 | 09:42:26
The partnership will also make Mirakl’s suite of solutions seamlessly available to Havas clients to sell on Mirakl-powered Marketplaces and position Mirakl as a strategic partner to help Havas clients launch and grow their marketplace.

Shoppable unveils checkout API suite enhancing online advertising for agencies and brands

28-09-2023 | 08:15:00
This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.

IFC invests in e-Commerce platform ANKA to support Africa’s creative Artisans

27-09-2023 | 09:40:00
IFC has announced a $3.4 million equity investment in African e-Commerce platform ANKA to support the growth of small and women-led artisanal businesses, strengthening Africa's creative industries and its growing online retail sector.

One billion new online shoppers to enter the market in the next decade, study

18-09-2023 | 11:45:00
A new generation of over one billion digital native consumers are emerging in eight fast-growing countries in the next decade, creating new areas of growth for companies globally, found a new global commerce study by Accenture.