Marketing Report


Havas acquires omni-commerce firm Liquid to enhance ecommerce and retail media expertise

17-05-2024 | 08:45:38
 Liquid will be rebranded as Liquid Havas and join the organization under Havas Market.

[Free Webinar] E-commerce Evolution: The Future of Finance with Digital Payments in Africa

15-05-2024 | 14:14:05
Join this insightful webinar focused on mastering cross-border payments in Africa's dynamic e-commerce landscape.

TPN selects AdAdapted to drive digital conversions for its CPG partners

13-05-2024 | 07:25:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Uber Eats to power restaurant delivery on Instacart

10-05-2024 | 08:54:33
 In the coming weeks, Instacart customers nationwide will be able to use the Instacart app to order from hundreds of thousands of restaurants, powered by Uber Eats.

The Save Mart Companies announces expanded partnership with Instacart

08-05-2024 | 09:04:15
The Save Mart Companies will also upgrade to Instacart's Storefront Pro, bringing superior e-commerce capabilities with advanced advertising options to its business.

Klarna and PubMatic partner to boost advertiser access to high-intent shopper community

03-05-2024 | 08:37:43
The partnership will allow advertisers to reach and engage with Klarna’s high-intent global audience of 150 million shoppers directly at the point of purchase.

Deliveroo partners with Rokt to expand retail media offerings

08-04-2024 | 07:40:00
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform. 

VML partners with CommerceIQ for unified AI-Intelligence platform

20-03-2024 | 10:03:14
Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally.

Coca‑Cola launches Happy Tears soda exclusively on TikTok

23-02-2024 | 09:02:00
The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.

PubMatic appoints Peter Barry VP, addressability and commerce media for APAC region

23-02-2024 | 08:35:37
Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s Global VP Addressability and Commerce, where he spent two years.

BuzzFeed sells entertainment media brand Complex to ecommerce platform NTWRK for $108 million

23-02-2024 | 08:28:52
In addition to the $108.6 million purchase price, the company received approximately $5.7 million related to the use of the company’s NY offices and severance.

Instacart and Hy-Vee partner to meet growing demand for same-day delivery

16-02-2024 | 08:25:29
Instacart's Fulfillment as a Service offering makes it easy for retailers to plug Instacart fulfillment technology into their existing e-commerce via API, seamlessly integrating with their storefronts and brand identity.

Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value

22-01-2024 | 09:10:00
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Global e-commerce market to reach $ 47.7 trillion by 2030, report

18-01-2024 | 10:52:00
Over the few years, E-commerce has promptly geared its popularity thanks to the ease and simplicity in changing the items and services throughout distinctive regions in the arena. There are 2.14 billion eCommerce shoppers out of around 8 billion people globally.

Omnicom announces closing of acquisition of Flywheel

09-01-2024 | 08:27:49
Omnicom has announced it has closed the previously announced acquisition of Flywheel Digital, the digital commerce business of Ascential.

Robotics-as-a-Service startup Instock raises $3.2m funding to democratize automation of storage and retrieval systems

21-12-2023 | 16:17:00
Instock, an innovator in customer fulfillment robotics, announced it raised $3.2 million in new funding, led by Amazon Industrial Innovation Fund, bringing Instock’s seed financing to a total of $6.2 million.

Shoppable unveils checkout API suite enhancing online advertising for agencies and brands

14-12-2023 | 11:15:00
This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.

Roku introduces Shopify checkout to TV streaming

11-12-2023 | 12:40:00
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV.

Birdseye raises $3 million in seed funding to revolutionize how brands and retailers target customers

24-11-2023 | 07:31:00
Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.

Almost two-thirds of global consumer spend predicted to be online within next decade

20-11-2023 | 09:40:00
In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Uber company Drizly debuts new marketing campaign

16-11-2023 | 08:50:49
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.