RKD Group wins National MS Society brief

The collaboration is intended to help the National Multiple Sclerosis Society expand its fundraising efforts through data-driven strategy

RKD Group has been appointed fundraising agency of record for the National Multiple Sclerosis Society, beginning a partnership focused on strengthening donor engagement and supporting the organisation's fundraising strategy.

The agency will work with the National Multiple Sclerosis Society to develop fundraising programmes using data analytics, donor insights and integrated marketing campaigns designed to create personalised supporter experiences across multiple channels.

Partnership focuses on donor engagement

The collaboration is intended to help the National Multiple Sclerosis Society expand its fundraising efforts through data-driven strategy and creative communications.

Kevin Jones, CEO, RKD Group: "For 80 years, the National MS Society has been leading the charge in funding research, delivering critical services and creating a world free of multiple sclerosis (MS). We are honored to partner with such a forward-thinking organization that's improving lives and advancing progress toward a world free of MS. Together, we'll bring fresh perspectives, data-driven strategy and creative storytelling to help the Society deepen connections with its supporters and expand its impact."

Agency to support fundraising strategy

The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.

Francesco De Flaviis, chief marketing and communications officer, National Multiple Sclerosis Society: "We're excited to partner with RKD Group as we continue evolving how we engage and inspire our community of supporters. RKD brings a strong combination of fundraising expertise, data-driven insights and innovative engagement strategies that align with our commitment to creating more meaningful and personalized supporter experiences. Together, I am sure we will strengthen donor relationships, expand our reach and generate the resources needed to advance research, increase advocacy and move us closer to a world free of MS."

www.nationalmssociety.org

www.rkdgroup.com

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