Tonic appointed Subway Australia PR agency

Tonic has worked with Subway in New Zealand for the past four years, delivering campaigns including the brand's 60th #Fanversary celebrations.

Trans-Tasman communications agency Tonic has been appointed PR agency of record for Subway in Australia, expanding its existing relationship with the brand in New Zealand.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

Agency expands cross-Tasman role

Tonic has worked with Subway in New Zealand for the past four years, delivering campaigns including the brand's 60th #Fanversary celebrations.

The agency will now support Subway Australia's communications programme, focusing on earned media, strategic communications and experiential activity designed to build brand engagement across the country.

Georgia Coleman, Managing Director Australia and New Zealand, Tonic: "We're incredibly proud to be expanding our partnership with Subway into Australia. Over the past several years we've developed a deep understanding of the brand, its franchise network and the customers at the heart of the business. That foundation allows us to hit the ground running in Australia and create moments that deliver impact from day one."

Brisbane expansion supports appointment

As part of its Australian growth, Tonic has established a presence in Brisbane and appointed Amelia Oberhardt as Media and Communications Director. Oberhardt, formerly Public Relations & Corporate Social Responsibility Manager Australia and New Zealand at Subway, will lead the account's day-to-day activity alongside Tonic's trans-Tasman team.

Kerrie Hockless, Head of Brand Marketing Australia and New Zealand, Subway: "Tonic have become a trusted extension of our team and an integral part of our Team Fresh agency model. Their expertise and deep understanding of both the Australian and New Zealand markets made expanding the partnership an easy decision. Tonic continue to deliver fresh thinking and strong results, and we're excited about what's next."

www.subway.com

www.toniccommunications.co.nz

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