NULASTIN picks Hannah Cranston Media for PR

The agency will support the brand's communications as it expands its scientific publishing programme

Hannah Cranston Media has been appointed public relations agency of record for beauty company NULASTIN following a competitive review. The agency will support the brand's communications as it expands its scientific publishing programme and prepares to introduce additional performance-based beauty products.

The appointment strengthens Hannah Cranston Media's portfolio in the beauty, health and biotechnology sectors. The agency will lead earned media and affiliate communications for NULASTIN while also implementing its Generative Engine Optimization (GEO) framework to improve the brand's visibility across AI-powered search platforms.

Agency to support brand growth

Founded in 2016 by Leah Garcia, NULASTIN develops products focused on elastin replenishment for hair, lashes, brows and skin. The company has built a portfolio of proprietary elastin technologies, including Elastaplex®, Regenatez® Peptide, Forticelle Antioxidant Complex, OptiLastin and Elastogenesis, supported by U.S. and international patents.

The communications programme will focus on increasing awareness of the company's scientific research, supporting product launches and expanding discussions around performance-based beauty.

Focus on earned media and AI discovery

Leah Garcia, Founder and CEO, NULASTIN: "A woman dealing with hair loss deserves better than fear-based marketing and a hopeful guess. That is the reason NULASTIN exists. HCM builds visibility for brands doing meaningful work in women's health, and this is the chapter where our science needs to reach past the beauty aisle."

Hannah Cranston, CEO and Founder of Hannah Cranston Media: "Hair is never only about hair. It carries a woman's sense of herself, and we are honored to help NULASTIN tell that story. Leah has the science, the patents, and the conviction, and our job is to make sure that reaches the woman searching for answers -- wherever she's looking for them. This is exactly the kind of work HCM exists to do."

www.hannahcranston.com

www.nulastin.com

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