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The campaign introduces the idea of fishame – the embarrassment or discomfort some people experience when eating fish because of its smell, mess or frozen format – and positions Sealord as a brand that makes seafood easier to enjoy.

The programme includes modules on the principles of effective poster design, how brand memories are formed, inclusive media planning and the use of special build executions to create standout outdoor campaigns.

The initiative was announced ahead of the Busan International Film Festival, where ACFM serves as Asia's largest content market.

The company recorded turnover of €25.6 billion, while underlying operating margin increased to 20.3 per cent. Underlying earnings per share rose 2.4 per cent as growth across its Power Brands and emerging markets offset currency headwinds.

Created by Serviceplan Middle East, the campaign supports BMW M track days taking place across the UAE between October and December 2026.

Young Guns is open to creatives who are 30 or younger and have at least two years of professional experience, whether full-time or freelance. Entrants can submit a portfolio combining professional and personal work.

WPP posted the strongest performance with a gain of nearly 16%, followed by S4 Capital. Havas was the only company to record only marginal growth.

Provisional standings: LePub, TBWA, and Uncommon Creative Studio record the biggest gains

Lerato Motloung, Account Director at Havas South Africa, succeeds Cherná Lutta, who steps down after leading the group's development and overseeing a series of initiatives aimed at supporting students and early-career professionals.

The campaign, created with creative direction by Jack McPartland, highlights species including starlings, beavers and hedgehogs to explore how wildlife adapts to city life while drawing attention to the pressures many animals continue to face.

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

The projects, which launched alongside a broader transformation of McLaren's trackside facilities, are designed to support the team's operational and commercial ambitions.

The inventory represents around 5 percent of Brazil's DOOH market and includes locations in São Paulo, Rio de Janeiro, Brasília, Curitiba and Belo Horizonte.

The companies say the integration provides advertisers with automated access to premium homescreen placements, combining the reach and efficiency of programmatic buying with high-visibility advertising environments.

Dentsu Creative Amsterdam is directly looking for Designer - Full-time · Amsterdam

"For me, recharging isn't just about rest. It's about making time for each other, enjoying the moments we have, and accepting that not everything has to be perfect. And strangely enough, that's often when the best ideas emerge."

It arrives as demand for zero sugar sodas continues to grow, with the creative highlighting the brand's refreshingly real message through Cardi B's direct and humorous style.

The National Multiple Sclerosis Society said the partnership aligns with its plans to continue developing more personalised ways of engaging supporters while generating additional resources for research and advocacy.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

The launch marks what InMobi describes as the first in-app video attention model built at scale.

The agency said the appointments support its ambition to operate as a more integrated global network, bringing together specialist expertise and delivery teams across its offices in North America, Europe and the Middle East.