Bauer Media Outdoor launches OOH training course

The course expands the company's Powerful Posters series, which focuses on creativity in outdoor advertising

Bauer Media Outdoor has launched Powerful Posters University, a free online course designed to help people at the start of their careers in advertising and media develop the skills needed to create effective out-of-home (OOH) campaigns.

The course expands the company's Powerful Posters series, which focuses on creativity in outdoor advertising, by providing practical training for professionals with less than three years of industry experience.

Course covers creative and media planning fundamentals

The programme includes modules on the principles of effective poster design, how brand memories are formed, inclusive media planning and the use of special build executions to create standout outdoor campaigns.

The course features insights from Bauer Media Outdoor specialists and is introduced by Ben Hope, Marketing Director at Bauer Media Outdoor, and Dan Dawson, Global Chief Creative Officer at Empirical and co-host of the Behind the Billboard podcast.

Initiative aims to support emerging talent

Ben Hope, Marketing Director, Bauer Media Outdoor: "As our industry continues to evolve, it's important that we invest in the next generation of talent and give them the tools, knowledge and confidence to create exceptional Out of Home work. Powerful Posters University brings together insights and best practice, making them accessible to anyone starting their career. We hope the course inspires emerging talent to think creatively, challenge conventions and unlock the full potential of the medium."

Dan Dawson, Global Chief Creative Officer, Empirical and Co-Host of the Behind the Billboard podcast: "The best Out of Home work isn't just eye-catching – it's instantly understandable, emotionally engaging and impossible to ignore. Throughout my career and through Behind the Billboard I've had the privilege of working with and hearing from some of the world's best creatives about what makes great outdoor advertising work, and Powerful Posters University brings many of those principles together in one place. It's a brilliant resource for anyone starting out in OOH, helping the next generation build the confidence to create work that people will remember long after they've walked past it."

www.bauermediaoutdoor.co.uk

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