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Built around the question, "What is the highest you can reach?", the campaign presents the Urus SE Performante climbing a mountain road while drawing parallels with milestones in human achievement.

The campaign continues to build on the Dr. Rick character, who has previously focused on helping first-time homeowners avoid adopting behaviours associated with their parents.

While consumers are expected to continue making most purchasing decisions themselves, AI agents will increasingly shape product discovery, shortlisting and routine purchasing.

In the role, Bland will lead the agency network's teams of more than 200 eCommerce consultants, more than 600 retail media specialists and more than 1,000 performance experts.

System1 analysed World Cup advertising using its Test Your Ad platform, which measures long-term brand-building potential through a Star Rating ranging from 1.0 to 5.9.

The research ranked more than 30 popular titles using metrics including search demand, daily active users, average playtime, Twitch viewership and community size across YouTube, Reddit, Discord and Twitch.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

Organisations want to know what is working, what is not, and where investment is translating into tangible results.

The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.

The creative has been developed specifically for sports fans and is delivered in 30-, 15- and 6-second social video formats designed for short-form viewing.

Rather than focusing on technical features, the campaign introduces CoCounsel through a fictional colleague whose confidence reflects the platform's access to Thomson Reuters' professional content and expertise.

The campaign positions long-term behaviour change alongside GLP-1 weight loss medications, highlighting Noom's approach of combining medication with habit-building to support sustained weight management.

According to Cactus, the campaign is designed to make financial progress feel more achievable by addressing the uncertainty many consumers experience when making financial decisions.

The collaboration will see Massmart deploy Sponsored Product Ads and Onsite Display Ads, enabling advertisers to deliver targeted campaigns across the retailer's digital channels while providing shoppers with more relevant advertising experiences.

NYI is an advanced advertising joint venture that enables advertisers to purchase television and digital advertising across multiple multichannel video programming distributors (MVPDs) in the New York designated market area.

Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.

Interest in the sport has been supported by the performances of the national teams, the growth of Japan's domestic league and the success of Japanese players competing both domestically and internationally.

This week, Dentsu was the biggest gainer on the back of a series of account wins, while Omnicom came under pressure and Publicis declined despite raising its full-year outlook.

Programmatic digital out-of-home also enables campaigns to be adapted according to audience behaviour, consumer journeys and specific campaign objectives.

The refreshed system gives greater prominence to Coca-Cola's red and white colour palette, Dynamic Ribbon, Arden Square and Spencerian script across packaging, retail environments, equipment and digital channels.