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Clear Channel Outdoor backs summer campaign
The campaign, launched during National Summer Learning Week, features Broadway performer Idina Menzel and hip-hop artist Darryl "DMC" McDaniels.
GALE lands Visit California ad account
The agency will oversee brand strategy, creative and media for the tourism organisation's international marketing activities.
Warner Bros. Discovery expands ad tech with AWS
The company said the platform consolidates workflows that previously operated across separate business units into a single cloud-based system.
Barrows named commerce agency for Conagra
The appointment is intended to support Conagra's efforts to consolidate its commerce marketing activities
DoubleVerify: UK consumers wary of AI content
The study also coincides with the company's identification of a network of AI-generated sports websites targeting UK football fans.
PepsiCo expands regenerative farming efforts
The company said it worked with local organisations to develop programmes tailored to regional conditions, combining technical support, peer networks and data-driven insights.
PHD MENA secures Wynn Al Marjan account
The project marks the company's seventh global destination and is one of the region's most significant tourism developments.
Havas acquires experiential agency MUT
The acquisition strengthens Havas Spain's experiential marketing offering and forms part of the group's growth strategy in one of its key markets.
This is US joins PAKT Group
Both organizations are combining their knowledge and expertise to better support brands facing the growing demand for high-quality content.
[Marketing Week] Bob Koigi: Consumer demand drives ads
Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.
5W named agency of record for Strength of Nature
The appointment will see 5W lead integrated communications for Strength of Nature's portfolio.
Abu Dhabi powers Dune finale
The film concludes the trilogy based on Frank Herbert's novels, with Abu Dhabi's Liwa Desert once again providing the backdrop for Arrakis.
Terry Crews fronts Wellhub campaign
The main film shows Terry Crews participating in activities including yoga, pickleball, running, gym workouts and jiu-jitsu, with different versions of the actor representing the variety of communities available through the platform.
Unilever taps creator marketing for TRESemmé
The launch marks the most significant update to the TRESemmé brand in its 75-year history, with the company aiming to strengthen its position in the growing premium haircare market while maintaining accessible pricing.
PR sector contributes £7.1bn to UK economy
The report also identifies public affairs as a significant part of the sector, highlighting its role in helping organisations engage with policymakers, regulators, political stakeholders and communities.
Publica and Viant expand CTV buying access
The integration is intended to simplify campaign activation across streaming environments while improving efficiency and transparency.
Perion expands AI advertising reach across Greece
Perion said the partnership extends its distribution model through an established local partner with access to agencies and brands.
MKG promotes Mary Anne Broccolo to VP, Creative
The agency said the promotion aligns with its expansion from experiential marketing projects into broader brand, content and storytelling assignments.
European digital ad market grows to €131 billion
IAB Europe sets the figures against a backdrop of sluggish economic growth and continued geopolitical pressure.
FINN Partners acquires comms agency Honner
Following the acquisition, the agency will operate as Honner, A FINN Partners Company
Kia positions 2027 Seltos above the rest
Alongside the main commercial, two 15-second spots focus on the vehicle's increased interior space and the available Blind Spot View Monitor.
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