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The campaign combines film, out-of-home advertising and social media to encourage people across Britain to take part in the listening exercise.

Brandon will develop a campaign aimed at increasing awareness, strengthening customer consideration and supporting bookings as Avelo Airlines continues its expansion across the United States.

As Heathrow marks its 80th anniversary, JCDecaux will continue managing the airport's media portfolio while supporting further development of its advertising offering across the airport and Heathrow Express.

The research also points to a disconnect between marketing teams and senior leadership. Three-quarters of respondents said their CEO and board could not clearly explain the company's marketing strategy.

The agencies will operate as a unified team to develop IBM's Let's Create Smarter Business campaign across multiple channels and international markets.

According to Kantar, the ranking includes both brands founded with sustainability as a core proposition and established companies that have incorporated sustainability into their wider brand strategies.

The launch follows the expansion of Global's digital 48-sheet estate to more than 600 sites. Combined with its classic billboard portfolio, the network now comprises more than 4,500 panels nationwide.

The platform uses a conversational interface that enables buyers to submit campaign requirements and targeting criteria using natural language.

The campaign includes a social media video starring Murray alongside creator and podcast host Erin Miller.

The episode follows the transformation of Café Friends into Meccanismo, highlighting the changes the venue has undergone alongside the evolving character of the surrounding neighbourhood.

Bijlard joins from ACE, where she served as Managing Director, and will be responsible for strengthening existing client relationships and driving new business growth in the Netherlands.

The company's analysis, based on its Test Your Ad platform, evaluated the emotional responses of consumers to this year's Film winners rather than jury opinion.

The report is available through the OneGlance platform in an interactive digital dashboard, allowing users to explore viewing trends across countries, markets and time periods.

A global study has found that esports plays a significant role in shaping Gen Z purchasing decisions, with 74 per cent of respondents saying advertising and brand participation in gaming spaces influence what they buy.

Reporting to Managing Director Tim Lloyd, she will oversee strategy across all client accounts while also supporting business development and the agency's long-term strategic growth.