VIOOH automates DOOH deal package creation

The company said the AI-powered tool processed more than 100 premium deal package requests during the first half of 2026.

VIOOH has introduced its Seller Agent technology, designed to automate the creation of curated private marketplace (PMP) deals for digital out-of-home (DOOH) advertising buyers.

The company said the AI-powered tool processed more than 100 premium deal package requests during the first half of 2026. Initially launched as a managed service, the platform is scheduled to expand into a curated supply audience intelligence platform in the third quarter.

Platform targets manual planning processes

According to VIOOH, the Seller Agent is intended to reduce the manual work involved in the planning and negotiation stages of programmatic DOOH campaigns, which traditionally take place before campaigns are activated.

The platform uses a conversational interface that enables buyers to submit campaign requirements and targeting criteria using natural language. It then generates curated deal packages by combining campaign parameters with geographic, proximity and audience data.

AI supports audience targeting

The technology also incorporates VIOOH's synthetic audience indexing, allowing buyers to identify inventory based on contextual audience characteristics across international markets.

VIOOH said it is developing the platform using an open, protocol-agnostic infrastructure and plans to support emerging industry standards, including the Agentic Advertising Communication Protocol (AdCP) and the Agentic Advertising Marketplace Protocol (AAMP).

Ludovic Menard, Chief Product Officer, VIOOH: "We built our Seller Agent to tackle the biggest friction point in the lifecycle: the steps that happen before a campaign starts delivering. By combining advanced conversational AI with our deep OOH data and expertise, we are enabling digital buyers to respond to deal package requests with unprecedented speed and granular intelligence, from our own UI, or the Model Context Protocol (MCP) client of their choice."

www.viooh.com

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