bubly taps Chad Michael Murray for summer campaign

Alongside the campaign, bubly has introduced a limited-edition Melted Ice Pop Y2K Summer Kit

bubly sparkling water has launched a summer campaign featuring actor Chad Michael Murray to promote its limited-edition Melted Ice Pop flavour, drawing on early 2000s nostalgia.

The campaign includes a social media video starring Murray alongside creator and podcast host Erin Miller. Inspired by romantic comedies of the Y2K era, the content centres on the seasonal flavour, which combines cherry, lime and raspberry flavours and is available for a limited time.

Limited-edition bundle accompanies campaign

Alongside the campaign, bubly has introduced a limited-edition Melted Ice Pop Y2K Summer Kit, available exclusively through Walmart.com. The bundle includes an eight-pack of bubly Melted Ice Pop, a digitally signed Chad Michael Murray poster, an inflatable cooler, beach towel, tote bag, charm anklet and other themed accessories.

The campaign video is set to Dirty Little Secret by The All-American Rejects and references some of Murray's best-known on-screen roles through a series of nostalgic scenes inspired by early 2000s romantic comedies.

Nostalgia drives creative concept

Chad Michael Murray: "Playing into the hero love interest was a riot. I feel like everyone can relate to those summer moments of heart-fluttering excitement. Pairing up with bubly was all about unlocking that nostalgia with every sip, from the rush of the first look to the daydreams around it."

Erin Miller: "As someone whose entire corner of the internet is built around 90s and 2000s nostalgia, this was basically a millennial fever dream. Getting to recreate a Y2K rom-com moment with Chad Michael Murray felt like I somehow wandered into a movie I spent my teen years obsessing over. bubly Melted Ice Pop brings that same nostalgic summer feeling – the kind that takes you right back to your first crush."

Seasonal flavour available for limited time

The Melted Ice Pop flavour is available nationwide in the US for a limited summer period. According to bubly, the sparkling water contains no calories or sweeteners.

Katelyn Meola, Brand Marketing Director, bubly sparkling water: "bubly Melted Ice Pop was made to tap into the kind of nostalgia that instantly takes fans back — to freezer pops, first crushes and the summer daydreams they still remember. Partnering with Chad as the ultimate millennial heartthrob energy and Erin for her relatable Y2K nostalgia creates a playful rom-com daydream that captures exactly what this refreshing flavor is all about: bright, nostalgic fun for the summer."

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