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Filmed at The Verandah Antigua, the project is the fourth music video collaboration between the resort company and the Antiguan artist, highlighting the island's landscapes while promoting its culture and tourism.

The guerrilla-style activation marks one of the agency's first campaigns since winning the Booksy account in 2026 and aims to promote local beauty and wellness businesses through a series of billboard transformations.

Global branding agency JKR and marketing data and analytics company Kantar have released a report examining how customer experience contributes to brand equity.

Topaz Labs develops AI models that improve existing video and image content by sharpening details, reducing noise, restoring footage, increasing resolution and stabilising video.

The appointment follows yfood's expansion in UK retail, with increased listings at Tesco, Co-op and Boots.

The platform is designed exclusively for members of the ANA's Global CMO Growth Council, providing access to research, case studies and executive insights through a conversational AI interface.

While the expanded format is expected to increase commercial opportunities, Brand Finance notes that it also raises questions about accessibility, governance and the tournament's long-term direction.

The Creative Business Transformation Lions received 152 entries, with seven awards presented, including one Gold, two Silver, three Bronze and the Grand Prix.

As Landor London enters a new chapter under new leadership, the agency is positioning itself at the intersection of brand, creativity, technology and business transformation.

If the tournament helps create even a small shift from “my country is succeeding” to “Africa is succeeding”, it could become one of the most powerful brand-building moments the continent has seen.

The strongest brands are not simply recognised because of what they say. They are recognised because of what they are.

The collaboration provides first access to Paramount+'s Dynamic Streaming Fixed Units, a format that combines audience data, creative automation and streaming behaviour to adapt advertising messages throughout a viewer's session.

MUG Root Beer has launched an integrated summer campaign to support the nationwide release of MUG Root Beer Floats Vanilla Howler, the brand's first limited-edition flavour.

Created with KFC France and developed in partnership with Busterwood, the integrated campaign extends the film beyond cinemas through digital, social media, influencer marketing, out-of-home advertising and in-restaurant activations.

Kantar has announced the winners of its 2026 Blueprint for Brand Growth Awards, recognising 13 brands during a ceremony held with Microsoft at the Cannes Lions International Festival of Creativity.

Barreto argued that marketers should focus less on what brands want to communicate and more on creating ideas that consumers are willing to pass on through their own networks.

The launch reflects growing interest among advertisers in measuring media quality beyond traditional metrics such as impressions, reach and viewability.

The system combines more than 20 AI agents with human oversight to support campaign planning, activation, optimisation and measurement across multiple advertising platforms.

The guide examines formats including transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, experiential activations and other mobile advertising channels.

Improving staff productivity and performance is the leading reason agencies deploy generative AI, cited by 81 percent of respondents, while 63 percent identified the same goal for AI agents.

The Creative Data Lions received 391 entries, with 13 Lions awarded, including two Gold, four Silver and six Bronze. The Grand Prix went to SOS POS, created by Circus Grey, Lima, for BCP.