Elite Island Resorts taps reggae to promote Antigua

The collaboration reflects Elite Island Resorts' strategy of working with Antiguan creatives to showcase the destination through local perspectives

Elite Island Resorts has released a music video for Feels Like I'm Dreaming, the latest single by Antigua's Reggae Ambassador, Causion, as part of its Caribbean Heritage Month activities.

Filmed at The Verandah Antigua, the project is the fourth music video collaboration between the resort company and the Antiguan artist, highlighting the island's landscapes while promoting its culture and tourism.

The video features aerial footage of The Verandah Antigua, showcasing its beaches, coastline and tropical scenery. Elite Island Resorts said the collaboration forms part of its ongoing efforts to support local artists while encouraging travellers to experience Antigua through authentic storytelling.

Partnership promotes local culture

The collaboration reflects Elite Island Resorts' strategy of working with Antiguan creatives to showcase the destination through local perspectives. The company said these partnerships aim to support the island's arts community while sharing its cultural identity with international audiences.

Kari Tarnowski, Chief Commercial Officer, Elite Island Resorts: "At Elite Island Resorts, we believe the most powerful stories about Antigua come directly from the people who call this island home. Working with Causion allows us to celebrate Antigua in an authentic and meaningful way while supporting local artists whose creativity helps share the destination's culture with audiences around the world. Caribbean Heritage Month is the perfect time to recognize the importance of preserving and promoting those stories."

Long-running creative collaboration

Causion has spent more than 30 years promoting Antigua through his music. In 2024, he received the Commander of the Most Precious Order of Princely Heritage, one of Antigua and Barbuda's highest national honours, recognising his contributions to music, culture and community service.

Causion: "Everything I create comes from a deep love for Antigua and a desire to share our culture with the world. 'Feels Like I'm Dreaming' captures the beauty, peace, and joy people experience when they visit our island. I'm proud to continue this partnership with Elite Island Resorts because together we're telling authentic stories about Antigua while creating opportunities to showcase the incredible talent and creativity that exists here."

Campaign supports destination marketing

The release builds on previous collaborations between Elite Island Resorts and Causion, including Antigua Me Come From, Caribbean Vacation, Sunny Day and Tropical State of Mind. The project also forms part of the company's A Love Letter to Antigua campaign, which promotes the destination through creator-led itineraries, interactive experiences and visual storytelling.

Released during Caribbean Heritage Month, the music video highlights the role of local artists in promoting Antigua's culture and tourism to global audiences.

www.eliteislandresorts.com

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