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Activities include recycling, using public transport, choosing reusable items, playing football, hosting watch parties and taking part in challenges at FIFA Fan Festivals and stadiums.

The findings underscore a growing paradox: social media's influence continues to deepen even as confidence in its content declines.

Under the agreement, PMG will oversee integrated communications planning, full-funnel media and measurement across 58 markets in Europe, the Middle East and Africa.

Louisa Compton and Kiran Nataraja have been appointed to two of the new positions, while recruitment is underway for a Director of Programmes.

The campaign supports Oak Farms Dairy's brand strategy by reconnecting the company with its Texas heritage while engaging contemporary consumers.

Developed in partnership with ENGIE Brasil, the campaign explores the common values that connect the renewable energy company and the sailor, positioning courage, purpose and environmental responsibility at the centre of the creative concept.

The campaign highlights the skills of Morrisons' Market Street bakers through a series of executions inspired by Wimbledon, positioning the retailer's freshly prepared strawberries and cream doughnut as a seasonal product available in stores.

The extension marks the second time UM has retained the AGL Energy account, having successfully defended the business during a competitive pitch in 2022.

Alongside the research, the agency has introduced an AI-powered diagnostic tool designed to help organisations identify reputational risks that may affect commercial performance.

The appointment follows a collaborative selection process focused on establishing a long-term partnership to support National Pharmacies' product, brand and marketing strategy.

The campaign reinforces Shepherds Friendly's focus on supporting members through major life events, including buying a first home, starting a family and planning significant personal milestones.

The week's key developments included Adidas moving its global media business to Omnicom, the expansion of WPP Enterprise Solutions, a potential agency shift at Skechers, and reports that Dentsu plans to take its subsidiary Dentsu Soken private.

As part of the expansion, WPP Enterprise Solutions is introducing an initial portfolio of proprietary services designed to support organisations adopting AI and digital transformation.

The first phase of the contract will introduce 33 small-format full-motion screens, expanding Ocean Outdoor's The Loop network in London from 81 to 114 screens.

The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

The collaboration will begin with a new campaign for Pepero, the Korean snack brand, as Lotte looks to capitalise on the growing popularity of Korean culture and consumer products in India.

This year's edition marks the 20th anniversary of the audience research dataset, which has recorded more than 33 million half-hour observations of media consumption and daily behaviour in the UK since its launch.

The agreement also gives iHeartMedia customers access to Amazon DSP across the company's owned-and-operated digital inventory at both local and national level.

Hosted at DHub Barcelona, the festival is aimed at creative leaders, emerging professionals and students. The programme is designed to encourage collaboration across disciplines while recognising creative work from across Europe.

The campaign includes a series of public service announcements (PSAs), a documentary and online resources designed to increase public understanding of community-led violence prevention.

Working with got2b, I&S BBDO conducted a field test using wigs in six colours: black, blonde, silver, lavender, milk tea and pink.