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LePub, the global creative network within Publicis Groupe, has been named Agency of the Year at the 73rd edition of the Cannes Lions International Festival of Creativity.

More than 400 communications professionals aged 30 and under competed during the Festival, responding to briefs from charities, NGOs and organisations focused on social impact.

The creator economy also came of age, with creators positioned as strategic partners shaping brands, products and communities rather than simply amplifying campaigns.

PEEK Creative Studios partnered with the Nomads agency and HOYA to bring the launch to life through high-impact content.

The collaboration is designed to help brands identify creators whose audiences align more closely with their target customers, supporting creator selection with audience data rather than traditional engagement metrics alone.

The brief includes media relations, thought leadership and executive profiling, building on Wise Up PR's experience working with companies in the defence technology, aerospace and national security sectors.

Titled The Art of Investing, the campaign is designed to communicate AllianceBernstein's investment approach by combining artistic themes with the firm's active investment strategy.