Gorenje launches FIFA World Cup 2026 fan campaign

Keeping Real Fans Cool campaign unveiled across Middle East and Africa

Gorenje, a European home appliance brand owned by Hisense Group, has launched its "Keeping Real Fans Cool" campaign as an Official Sponsor of the FIFA World Cup 2026, introducing a series of football-themed activations, consumer promotions and exclusive prizes designed to engage supporters across the Middle East and Africa.

With millions of football fans expected to watch the tournament from home, the campaign showcases how Gorenje's refrigeration technologies help keep food fresh and beverages perfectly chilled throughout every stage of the competition, from the opening match to the final.

FIFA World Cup campaign celebrates football and hospitality

The sponsorship reflects Gorenje's strategy of strengthening its connection with football fans while highlighting the role its home appliances play during match-day gatherings.

Fazalur Rahman, Regional Marketing Director, Hisense Middle East & Africa, said: "Through our FIFA World Cup 2026 sponsorship, Gorenje is forging deeper connections with football fans across the region. We believe that great matches deserve great hospitality, and our refrigeration solutions are designed to ensure fans can keep their refreshments perfectly cool from kick-off to the final celebration. Through exciting promotions, engaging activations, and rewarding experiences, we aim to create exceptional value for our customers while helping them discover Gorenje's innovations and enjoy the excitement of the world's biggest football tournament."

Refrigeration portfolio designed for every household

The campaign also highlights Gorenje's refrigeration range, which caters to a variety of household sizes, lifestyles and kitchen configurations through European-inspired design and food preservation technologies.

Leading the lineup is the brand's flagship four-door refrigerator, offering a 735-litre capacity, Inverter technology, metal back cooling for improved temperature consistency and a convertible compartment that switches between refrigerator and freezer functions. The appliance also features an integrated ice maker, water dispenser and a premium black stainless-steel finish.

For everyday households, Gorenje offers top-mount refrigerator freezers equipped with NoFrost technology, eliminating manual defrosting while delivering energy-efficient performance through Inverter technology. Available in multiple capacities and finishes, the models combine practical storage with reliable cooling performance.

The portfolio also includes high-capacity refrigerator freezers aimed at larger families and households that regularly entertain guests, providing expanded storage alongside advanced cooling systems and convenient ice-making features.

Consumers seeking greater flexibility can also choose modular single-door refrigerator and freezer combinations, allowing customized configurations based on individual storage requirements and kitchen layouts. These models feature intuitive touch controls, spacious interiors and multiple installation options.

Innovation at the heart of the fan experience

Through the "Keeping Real Fans Cool" campaign, Gorenje combines its FIFA World Cup 2026 partnership with product innovation, creating memorable experiences for football fans while demonstrating how modern refrigeration solutions can support everyday living and match-day hospitality.

www..gorenje.com

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