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The integration brings Moment Engine’s moment-based advertising capabilities directly into StackAdapt’s programmatic buying workflow.

The campaign features Bettis as the Pepsi ref of gameday flavor, calling out occasions when football food is served without an ice-cold Pepsi.

The platform is designed to support faster deployment, flexibility and automation, allowing MotoGP to launch and optimize digital experiences across regions and personalize them at scale.

The creator lineup includes YouTubers, presenters and sports entertainers Laura Kirk-Francis, Manny Brown, John Farnworth and Fuad Abdul-Aziz. They were selected for their connections with football.

The partnership will focus on tier 1 media relations around the Special Olympics Airlift and other key Textron Aviation programmes.

The spots use coach-inspired direction and original music influenced by classic football films, combining humor and football references with familiar game-day food occasions.

As an Official Pasta Sauce Sponsor of the NFL, Classico developed Sunday Football Sauce to connect football viewing with family and friends gathering over a pasta meal.

The brand aims to expand across Europe, North America and Asia. The assignment follows a refinement of its brand strategy by Ablestar.

Mobile devices have become a regular companion to television for sports viewers, who use them to message friends, check scores and statistics, follow social media commentary, shop and engage more deeply with games.

The partnership centres on Anisimova’s decision to step away from professional tennis in 2023 to reset before returning to competition and reaching the world’s Top 10.

The agreement covers the US Open Tennis and the Solheim Cup, allowing official competition, brand and broadcast partners to align with curated Sky Sports highlights.

The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

Arsenal climbed five places to third, its highest position in the Football 50, after its brand value increased 28 percent to €1.5 billion.

The collaboration includes a free outdoor Home Designer location featuring spaces for skating, basketball, football and volleyball, as well as areas for workouts.

Central Cee has become one of the UK’s most prominent rap artists, with his music reaching audiences globally.

A select group of Publicis Sports clients will have access to a network covering 45,000 Division I student-athletes and 68 Power Four universities.

The agreement covers 50 episodes of Stick to United with Wayne Rooney during the upcoming Premier League season and 40 episodes of Stick to Football.

It follows the first chapter of Made Possible, launched in August 2025, which highlighted the early construction of Highmark Stadium through Thomas and his commercial construction company, 34 Group Inc.

The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.

The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.