Tagresults

The partnership will take effect on 1 January 2027 and aims to engage basketball fans while encouraging youth participation in the sport.

Klomp joins from TBWA\NEBOKO, where he was heading the business of Dark Horses.

As the NHL prepares for the 2026-27 regular season, Adobe becomes an Official Creative, Marketing and AI Partner of the league. 

The campaign uses Formula 1 as a framework for exploring the decisions and preparation behind performance. 

The launch film will be followed by video content featuring amateur fighters from participating global businesses, who will share stories about their own 7th Punch experiences.

The campaign, The Best Slider in Football, highlights the contrast between King’s Hawaiian’s slider buns and Manning’s use of the quarterback slide during his playing career.

The partnership's first output is a zine titled Whose Game Is It Going To Be?, which explores the culture, economics and future of women's football.

The agencies will work on connected tournament strategies while tailoring activity to individual fan cultures, communities and local contexts.

The integration brings Moment Engine’s moment-based advertising capabilities directly into StackAdapt’s programmatic buying workflow.

The campaign features Bettis as the Pepsi ref of gameday flavor, calling out occasions when football food is served without an ice-cold Pepsi.

The platform is designed to support faster deployment, flexibility and automation, allowing MotoGP to launch and optimize digital experiences across regions and personalize them at scale.

The creator lineup includes YouTubers, presenters and sports entertainers Laura Kirk-Francis, Manny Brown, John Farnworth and Fuad Abdul-Aziz. They were selected for their connections with football.

The partnership will focus on tier 1 media relations around the Special Olympics Airlift and other key Textron Aviation programmes.

The spots use coach-inspired direction and original music influenced by classic football films, combining humor and football references with familiar game-day food occasions.

As an Official Pasta Sauce Sponsor of the NFL, Classico developed Sunday Football Sauce to connect football viewing with family and friends gathering over a pasta meal.

The brand aims to expand across Europe, North America and Asia. The assignment follows a refinement of its brand strategy by Ablestar.

Mobile devices have become a regular companion to television for sports viewers, who use them to message friends, check scores and statistics, follow social media commentary, shop and engage more deeply with games.

The partnership centres on Anisimova’s decision to step away from professional tennis in 2023 to reset before returning to competition and reaching the world’s Top 10.

The agreement covers the US Open Tennis and the Solheim Cup, allowing official competition, brand and broadcast partners to align with curated Sky Sports highlights.

The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.