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Adidas launches ‘You Got This’ campaign to help athletes overcome high pressure moments in sport

15-02-2024 | 09:59:49
Uncovering how pressure has a significant impact on the next-generation’s relationship with sport, affecting enjoyment and overall participation, adidas is using neuroscience to explore how the world’s best manage it.

Super Bowl LVIII draws 123.7 million average viewers, largest TV audience on record, Nielsen

15-02-2024 | 09:48:21
The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

Visa and Red Bull Formula One teams announce global partnership

14-02-2024 | 08:28:55
Red Bull F1 Teams and Visa have announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.

Heineken launches campaign to help make football more inclusive

09-02-2024 | 08:06:00
Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.

ESPN, FOX and Warner Bros. Discovery to launch streaming sports service in the U.S

08-02-2024 | 07:15:00
The platform brings together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports rights – including content from all the major professional sports leagues and college sports.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

07-02-2024 | 07:33:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

HP to have its logo on Real Madrid’s uniform sleeve in new partnership deal

05-02-2024 | 10:57:49
The collaboration aims to accelerate the digital transformation of Club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.

Sony inks deal with World Athletics for sponsorship of World Athletics Series events

02-02-2024 | 07:30:48
Based on this sponsorship, Sony will support all World Athletics Series events from the World Athletics Indoor Championships Glasgow 24, which will start on March 1st of this year.

Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada

26-01-2024 | 07:06:25
 The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.

Weekly live sports entertainment show WWE to move to Netflix from 2025

25-01-2024 | 07:12:00
This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.

Sportswear brand CALIA unveils campaign on a new-to-market fabric technology

24-01-2024 | 07:35:35
The Inspire collection can take one from a low-intensity yoga session to high-intensity weight training, home, and beyond.

Genius Sports launches the first unified fan identification solution for advertising

15-01-2024 | 10:05:00
With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

The Gym Group and DEPT's new campaign seeks to further democratize fitness for all

10-01-2024 | 09:32:09
The through-the-line campaign includes CTV, social, branding, OOH, DoorDrop, and audio, and was created and produced by DEPT®.

TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement

21-12-2023 | 09:22:19
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Carlsberg renews partnership with Liverpool FC for ten years

08-12-2023 | 09:25:36
The inking of this agreement will bring the partnership to 42 years, and reiterates its standing as the longest partnership in Premier League and club history.

UEFA picks Unilever brands as the main sponsors of the UEFA EURO 2024

07-12-2023 | 07:05:00
Unilever and The Union of European Football Associations (UEFA) have named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024TM.

Car retailing platform Spinny unveils Cricket World Cup campaign

15-11-2023 | 16:22:00
Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.

Sony collaborates with Fnatic for its INZONE gaming gear development

09-10-2023 | 11:00:00
Sony Corporation has signed a multiple-year global partnership agreement with Fnatic Ltd, which operates a professional esports team headquartered in London, UK, including product co-creation of Sony's gaming gear brand, INZONE™.

Havas Play and BKT Tires strengthen partnership with Curling world championship deal

20-09-2023 | 09:56:52
Havas Play continues to hit and roll in the world of sports sponsorships. The network – expert on sports marketing, branded content, influencer marketing, experiential and live activation – has facilitated a new agreement for its longstanding global partner BKT Tires.

Optimum partners with baseball hall of fame legend Derek Jeter on brand-new marketing campaign

07-09-2023 | 12:16:35
Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

The Dunk Collective and Sparkit Media announce $1 million creator partnership

31-08-2023 | 11:21:53
Sparkit has built groundbreaking digital media technology designed to revolutionize the way athlete creators generate revenue while providing sponsors with unparalleled reach, clicks, and conversions.

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