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Heineken transforms laundromats into 24-hour sports bars targeting South Korean football fans

24-05-2024 | 09:58:45
Heineken has turned 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans could tune in to watch the UEFA Champions League.

Hisense unveils ‘Beyond Glory’ campaign to welcome UEFA Euro 2024

23-05-2024 | 09:52:29
Building on its successful sponsorships of the previous two UEFA Euro tournaments and the FIFA World Cup 2022, Hisense says it is dedicated to providing fans with the ability to feel every moment of the championship.

Gatorade taps de-aging tech in campaign to address lack of confidence in sports among teen girls

23-05-2024 | 09:06:44
The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches.

Sharp Alpha closes Fund II with $25m to back early-stage sports, gaming and entertainment startups

22-05-2024 | 12:15:00
Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

21-05-2024 | 08:38:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

Pepsi and UEFA pick rockstar Lenny Kravitz for the league final show

17-05-2024 | 08:36:52
This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.

Carlsberg releases limited-edition beer to celebrate outgoing Liverpool FC manager Jürgen Klopp

16-05-2024 | 08:10:00
To mark the departure of legendary Liverpool FC manager Jürgen Klopp, Carlsberg has teamed up with Erdinger Weissbräu to release a limited-edition celebratory beer - one for every official game he has been in charge of the Reds.

NBA Africa launches accelerator program to support early-stage African startups

15-05-2024 | 10:28:00
The National Basketball Association Africa (NBA Africa), announced the launch of Triple-Double: NBA Africa Startup Accelerator, a startup accelerator program focused on early-stage African startups.

Unilever partners with Arsenal footballer Bukayo Saka for the ‘dirt is good’ campaign

15-05-2024 | 10:12:00
The brands’ first joint campaign centres on ‘The Autograph’, a short film featuring a young Arsenal fan, whose shirt signed by Saka is accidentally washed clean due to the power of Persil Bio 3 in 1 capsules.

Samsung kicks off ’Open always wins’ campaign in final countdown to Paris 2024

02-05-2024 | 08:26:00
The new campaign brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open enables you to do extraordinary things.

Pepsi picks football star Jack Grealish as global brand ambassador in multi-year partnership

30-04-2024 | 10:00:45
Jack will take centre stage in Pepsi's soon-to-be-announced global football campaign.

Puma selects Havas as partner for the ‘Forever. Faster. See the Game Like We Do’ global campaign

19-04-2024 | 10:47:16
The Havas International team has been PUMA’s strategic partner, with the agency responsible for the campaign’s media development and execution.

Toyota launches Paris 2024 Olympics marketing campaign

18-04-2024 | 10:59:00
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

M&C Saatchi Sport & Entertainment London, Old El Paso and Team GB launch campaign to celebrate Paris 2024 Olympic Games

18-04-2024 | 10:02:29
The campaign, which has been led by our London passions agency M&C Saatchi Sport & Entertainment, kicks off with an exciting competition that offers consumers the chance to win VIP tickets to experience the Paris 2024 Olympic Games.

Supplement brand Nature Made partners with USA Pickleball and Leo Burnett in a wellness campaign

17-04-2024 | 10:56:21
The USA Pickleball sponsorship will come alive in Naples, Florida, during the US Open Pickleball Championships, where spectators will have a chance to sample the pickle-flavored gummy vitamin onsite

Harmonic introduces in-stream advertising for live sports streaming

16-04-2024 | 11:37:21
This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimize monetization strategies for their sports content.

Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign

16-04-2024 | 10:48:31
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Amazon Web Services named official generative AI provider The Deutsche Fußball Liga

04-04-2024 | 09:53:22
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced an expanded, multi-year collaboration to build upon their game-changing work together, which began in 2020.

NBA partners with Leo Burnett Dubai and Publicis Groupe Middle East in ‘Nets for Change’ campaign

03-04-2024 | 08:24:13
The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.

GroupM commits to double media investment in annual women’s sports advertising opportunities

28-03-2024 | 07:08:00
GroupM, WPP’s media investment group, has announced its commitment to double media investment for annual women’s sports with the creation of a dedicated marketplace.

Optimum Nutrition launches marketing campaign in over 100 markets globally

27-03-2024 | 10:45:00
Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'

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