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A select group of Publicis Sports clients will have access to a network covering 45,000 Division I student-athletes and 68 Power Four universities.

The agreement covers 50 episodes of Stick to United with Wayne Rooney during the upcoming Premier League season and 40 episodes of Stick to Football.

It follows the first chapter of Made Possible, launched in August 2025, which highlighted the early construction of Highmark Stadium through Thomas and his commercial construction company, 34 Group Inc.

The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.

The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.

The launch also includes Solo Fleece, a men's hoodie that shares the same design approach and forms part of a broader Nike Sportswear campaign.

The agreement gives advertisers access to the PDC's YouTube inventory, including content surrounding major events such as the World Darts Championship.

Selected entrants will receive access to the Heineken Suite at Arthur Ashe Stadium during the 2026 US Open, turning past match tickets into invitations for a fresh tournament experience.

The event also included a live DJ set and a question-and-answer session hosted by content creator and presenter Khendrick Beausoleil.

The agency said the appointments support its ambition to operate as a more integrated global network, bringing together specialist expertise and delivery teams across its offices in North America, Europe and the Middle East.

Migrante said the campaign was developed in 10 days using an international production team and AI-supported production techniques while maintaining the visual style associated with the Maserati brand.

System1 analysed World Cup advertising using its Test Your Ad platform, which measures long-term brand-building potential through a Star Rating ranging from 1.0 to 5.9.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

The creative has been developed specifically for sports fans and is delivered in 30-, 15- and 6-second social video formats designed for short-form viewing.

Interest in the sport has been supported by the performances of the national teams, the growth of Japan's domestic league and the success of Japanese players competing both domestically and internationally.

The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027.

According to the company, Topgolf Media Networks reaches more than 42 million annual guest visits across more than 100 venues in the United States.

The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,

The activation began at the UFC 329 press conference, where Holloway wore a custom KICK × PUBG vest inspired by the game's iconic Level 2 Vest.

The Gen Z Sports Fandom & The Mega-Moment report found that 49 percent of Gen Z sports fans have become interested in a sport or athlete because of fan-created content or cultural moments outside the competition itself.

Škoda has supported the Tour de France for more than 20 years and has partnered with the Tour de France Femmes avec Zwift since its relaunch in 2022.