Marketing Report


GRV Media partners with Primis to grow UK foothold

13-06-2024 | 08:45:00
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

Spotify partners with Bandsintown to boost live music discovery

10-06-2024 | 08:19:00
With Bandsintown event listings now directly integrated into Spotify, artists can reach the right fans - while they're listening - driving better engagement and stronger sales for their live events around the globe.

Spotify and pop Brazilian pop star Anitta explore the cultural universe of the singer in new campaign

31-05-2024 | 09:50:52
Created by Soko, the core of the campaign is the fusion of English, Portuguese, and Spanish, reflecting Anitta’s diverse origins and global appeal.

Disney launches global products celebrating 90 years of Donald Duck

24-05-2024 | 09:16:23
To kick off the months long celebration of 90 years of Donald Duck, Disney is collaborating with industry-leading brands to launch dozens of stylish new products and collections.

Sharp Alpha closes Fund II with $25m to back early-stage sports, gaming and entertainment startups

22-05-2024 | 12:15:00
Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

21-05-2024 | 08:38:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

14-05-2024 | 10:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

TransPerfect Media acquires Content Lab to expand studio presence in Africa

25-04-2024 | 11:19:55
TransPerfect, the provider of language and AI solutions for global business, announced it has acquired South Africa-based Content Lab.

Dentsu partners with Azuki to create three part anime series

16-04-2024 | 10:17:32
This three-part anime series is produced by anime legend Goro Taniguchi, creator of "One Piece Film Red" and the "Code Geass" series and is set to launch over the course of this year.

Vevo partners with Publica by IAS to power global CTV ad serving

15-04-2024 | 08:12:00
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Cineverse partners with Gracenote to boost streaming content searches

09-04-2024 | 11:05:43
 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Coca-Cola Creations celebrates K-pop with limited-edition zero sugar drink

07-03-2024 | 09:18:17
Coca Cola K-WAVE Zero Sugar infuses the iconic taste of Coca Cola with a refreshing burst of fruity-flavored K-Pop magic, and aims to connect devoted fans and iconic artists alike. 

82 per cent of Best Picture Oscar nominees are emotional, fun, powerful or tense, analysis

28-02-2024 | 11:04:46
Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

BuzzFeed sells entertainment media brand Complex to ecommerce platform NTWRK for $108 million

23-02-2024 | 08:28:52
In addition to the $108.6 million purchase price, the company received approximately $5.7 million related to the use of the company’s NY offices and severance.

Hallmark Media renews TV measurement agreement with Nielsen

13-02-2024 | 09:49:50
The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.

AI expert Rodger Werkhoven joins TV production and distribution firm Banijay from iO

06-02-2024 | 12:50:00
At Banijay he will become Lead GenAI Affairs for a production that will be rolled out worldwide.

Global children's entertainment firm Spin Master launches marketing campaign to inspire problem solvers

31-01-2024 | 06:44:13
 A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.

TikTok and Ticketmaster expand partnership across over 20 countries

15-01-2024 | 09:55:00
TikTok and Ticketmaster are expanding their first-of-its-kind ticketing partnership into more than 20 new markets, including the United Kingdom, following the successful beta launch of the partnership in the US in 2022.

TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement

21-12-2023 | 09:22:19
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Creativ Strategies appoints Sara Yazdani as director of media & entertainment PR

14-11-2023 | 07:25:56
In her new role, Sara is responsible for overall strategic planning and running the day-to-day PR campaigns for the company’s roster of clients.