Marketing Report


Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

22-02-2024 | 08:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

Spotify partners with Bandsintown to boost live music discovery

15-02-2024 | 09:43:27
With Bandsintown event listings now directly integrated into Spotify, artists can reach the right fans - while they're listening - driving better engagement and stronger sales for their live events around the globe.

Hallmark Media renews TV measurement agreement with Nielsen

13-02-2024 | 09:49:50
The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.

GRV Media partners with Primis to grow UK foothold

12-02-2024 | 08:57:00
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

07-02-2024 | 07:33:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

AI expert Rodger Werkhoven joins TV production and distribution firm Banijay from iO

06-02-2024 | 12:50:00
At Banijay he will become Lead GenAI Affairs for a production that will be rolled out worldwide.

Global children's entertainment firm Spin Master launches marketing campaign to inspire problem solvers

31-01-2024 | 06:44:13
 A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.

TikTok and Ticketmaster expand partnership across over 20 countries

15-01-2024 | 09:55:00
TikTok and Ticketmaster are expanding their first-of-its-kind ticketing partnership into more than 20 new markets, including the United Kingdom, following the successful beta launch of the partnership in the US in 2022.

TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement

21-12-2023 | 09:22:19
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

Vevo partners with Publica by IAS to power global CTV ad serving

17-11-2023 | 07:54:56
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

Creativ Strategies appoints Sara Yazdani as director of media & entertainment PR

14-11-2023 | 07:25:56
In her new role, Sara is responsible for overall strategic planning and running the day-to-day PR campaigns for the company’s roster of clients.

Hisense leads in laser TV innovation for a greener world

31-10-2023 | 09:13:00
Hisense, a company that has distinguished itself in developing Laser TV technology, is delivering enhanced quality, viewer comfort and immersive cinematic experiences without compromising sustainability.

Bell Media and FOX Entertainment Global ink content licensing and distribution deal

30-10-2023 | 12:42:32
Bell Media and FOX Entertainment Global announced a new licensing and distribution pact that sees the companies partner to support Canadian original productions for all Bell Media platforms.

Paramount Global and Sinclair announce CBS television network affiliation agreements

30-10-2023 | 12:21:00
Paramount and Sinclair have announced comprehensive, multi-year distribution agreements across all 21 CBS network affiliations for Sinclair stations, including six top-50 market affiliates.

Sony launches Sony Innovation Fund Africa

12-10-2023 | 12:05:00
Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

Sony LIV expands global presence, announces foray in Africa and the Caribbean region

04-10-2023 | 09:47:00
Sony LIV, India's premium video-on-demand (VOD) service, has announced its strategic expansion into select countries in Africa and the Caribbean region.

[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube

28-09-2023 | 08:02:00
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

[Interview] Yvonne Nelson, Actress and Entrepreneur, Ghana

27-09-2023 | 08:00:00
Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.

Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa

26-09-2023 | 10:42:00
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.

US media market could grow by up to 20 per cent by 2030 amid rise of immersive entertainment, study

25-09-2023 | 13:30:00
In its report, The New Era of Immersive Entertainment, Bain predicts immersive platforms could accelerate the decline of traditional video and displace the streaming services and social media platforms of today.

Mythic Protocol raises $6.5m to build the world first collaborative entertainment

14-09-2023 | 10:17:00
Singapore-based Mythic Protocol, an entertainment company developing games, media and platforms, announced it has officially closed an oversubscribed $6.5 million seed round.