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Mike Gordon to leave Global CCO role in 2027
During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.
Havas Play launches playable ad offering across APAC
The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.
Coca-Cola Store Orlando celebrates a decade at Disney
A hand-blown, 10-foot-wide chandelier made from repurposed Coca-Cola bottles hangs above the entrance, while glass-lined ramps wind around the three floors.
LePub creates Heineken music matching experience
When participating fans meet, the devices indicate whether their music preferences match, creating an opportunity to connect over a shared interest.
Clear Channel Outdoor pays tribute to Dolly Parton
The campaign is running across CCO’s digital billboard network in the US, using large-format digital media to create a shared tribute in communities across the country.
Paramount clears regulatory hurdles for WBD deal
Paramount said the authorities applied market definitions reflecting current audience behaviour and competition across entertainment, and found no grounds to block the deal.
Hyundai Motor Group turns technology into music
The Korean title Jeongryeon (정련), referring to the refining of materials by removing impurities to reveal their purest and most valuable form, provides the conceptual basis for the composition.
Spotify introduces AI Persona labels for artists
Starting in mid-September, the label will appear on mobile artist profiles, including the banner and About section, as well as in Search and on track rows across playlists.
Dentsu turns fans into Roblox co-creators
Egg Hunt 2026: The Grand Eggspress builds on the legacy of Roblox's earlier Egg Hunt events by involving developers, creators and players throughout the development process.
Brothers & Sisters appoints Michael Brady to gaming role
Michael Brady began his career in 2000 at Cashcade, the company behind the Foxy Bingo brand, before founding and growing several businesses across gaming, technology and marketing.
Hearst to acquire Disney stake in A+E Global Media
The transaction is expected to close in September, subject to customary closing conditions.
Toyota teams up with Álvaro Díaz on music campaign
As part of the partnership, Toyota and Álvaro Díaz commissioned two artists to create a collection of limited-edition posters inspired by the album's tracklist and visual identity.
BMW teams with Spider-Man for global campaign
Created in collaboration with BMW and produced by Parasol Island, the campaign centres on the teaser film The Big Screen.
M+C Saatchi reshapes sport leadership team
The agency said the appointments support its ambition to operate as a more integrated global network, bringing together specialist expertise and delivery teams across its offices in North America, Europe and the Middle East.
Kraft Heinz and Disney sign multi-year alliance
Ten Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will feature across hundreds of dining locations at Disney destinations in North America.
Roblox tops Zero1's gaming fandom rankings
The research ranked more than 30 popular titles using metrics including search demand, daily active users, average playtime, Twitch viewership and community size across YouTube, Reddit, Discord and Twitch.
Havas Play acquires Dutch agency SportVibes
The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.
Wall of Entertainment taps Chronicle for YouTube
The collaboration will see Chronicle's AI platform identify and expand organic audiences for Substitute Teacher and House Rules, two series produced by the UK-based digital entertainment studio as it expands its presence in the United States.
Topgolf forms media and licensing division
According to the company, Topgolf Media Networks reaches more than 42 million annual guest visits across more than 100 venues in the United States.
Rabbit's Foot Studios drives gaming innovation
The right kind of partner did not quite exist in the market. On one side were traditional production companies, often built around trailers, cinematics and individual campaign assets.
Sony and The AA unite for Spider-Man promotion
The campaign extends The AA's It's OK brand platform and is designed to connect with families and motorists during the summer travel period. Spider-Man: Brand New Day will be released exclusively in cinemas from 29 July.
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