Clear Channel Outdoor pays tribute to Dolly Parton

The out-of-home campaign uses colourful creative to highlight the singer and entertainer’s influence across music, entertainment, philanthropy and generations of fans

Clear Channel Outdoor (CCO) has launched a nationwide digital billboard campaign celebrating Dolly Parton’s cultural legacy through Forever in Every Color. The out-of-home campaign uses colourful creative to highlight the singer and entertainer’s influence across music, entertainment, philanthropy and generations of fans.

The campaign is running across CCO’s digital billboard network in the US, using large-format digital media to create a shared tribute in communities across the country.

CCO uses digital OOH to celebrate Parton

The creative reflects different aspects of Parton’s career and public life, from her decades of music and entertainment work to her philanthropic activity and relationship with fans worldwide.

The campaign demonstrates how digital out-of-home media can be used for cultural moments beyond commercial messaging, giving brands and organisations a way to create highly visible tributes across multiple markets.

Forever in Every Color spans CCO network

Through its nationwide rollout, the campaign uses the scale of CCO’s digital network to bring the tribute to audiences in communities across the country.

The colourful visual treatment is designed to reflect the breadth of Parton’s influence while positioning outdoor media as a platform for collective remembrance and public celebration.

www.clearchanneloutdoor.com

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