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Lerato Motloung, Account Director at Havas South Africa, succeeds Cherná Lutta, who steps down after leading the group's development and overseeing a series of initiatives aimed at supporting students and early-career professionals.

A key element is the African Responsible Communicator Standard (ARCS), a recognition framework designed to provide a consistent and verifiable professional credential for communications practitioners across participating countries.

If the tournament helps create even a small shift from “my country is succeeding” to “Africa is succeeding”, it could become one of the most powerful brand-building moments the continent has seen.

Global fintech firm, VertoFX, in collaboration with Paystack, will gather together industry leaders in an event that will focus on simplification of business processes on an international scale.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The partnership brings a unified offering to agencies, combining Outmax’s optimisation capabilities with Perion’s programmatic digital out-of-home solutions.

Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.

For decades, the narrative of African trade was written by others. The continent was primarily a supplier of commodities – the ingredients for global brands that were finished, branded, and marketed elsewhere.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

The campaign combines on-the-ground activations, digital storytelling and community engagement to raise awareness of the need for safe, affordable housing.

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women.

Kenya’s national carrier, Kenya Airways, has partnered with European based TUI Airline Holidays, to relaunch travel platform, KQ Holidays.

Reach Africa has announced a new partnership with V, formerly known as VIDAA, to strengthen its operating system layer across the continent.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

Creator monetization platform Youfanly has disbursed over $312,000 (KSh 40.2 million) to content creators in the last 14 months, highlighting a growing demand for financial infrastructure tailored to Africa’s digital economy.

For the African Marketing Confederation, the occasion offers insight not only into sales peaks but also into consumer maturity, market infrastructure and evolving expectations around trust.

The Brave Movement, part of Together for Girls, has staged a striking takeover of London’s Outernet to spotlight the urgent need for global investment in ending violence against children, ahead of this weekend’s G20 summit in South Africa.

Surveying 6,000 consumers across Egypt, Morocco, Ethiopia, Nigeria, South Africa, and Kenya, BCG found sentiment at its lowest (-23%) since 2018, with most consumers concerned about finances.

The Public Relations and Communications Association (PRCA) has announced a strategic alliance with the Pan-African Agency Network (PAAN), marking an important step in advancing professional standards and collaboration across Africa’s creative and communications sectors.