Marketing Report


Baobab Network acquires Reflector Marketing to further strengthen support for African startups

03-04-2024 | 12:11:00
Baobab Network (Baobab), an early-stage investor that backs startups across Africa, has announced the acquisition of Reflector Marketing, a strategy and branding agency headquartered in South Africa.

Village Capital opens call for greentech startups in Africa to mitigate the effects of climate change

22-03-2024 | 08:26:00
Village Capital, with support from Moody’s Foundation, has launched Greentech 2024: The Future of Sustainability, an investment-readiness accelerator.

[Column] Philani Mzila: Five ways startups can impress investors during due diligence

18-03-2024 | 12:09:00
In 2023, with $3.5 billion raised from 547 deals, African venture capital (VC), experienced a significant downturn.

Partech Africa II fund reaches final close at $300m, expands team and portfolio

08-03-2024 | 10:01:00
Partech, the global technology investment firm, announced the final closing of its second Africa fund, Partech Africa II, at a hard cap of €280 million

Mitgo Group launches platform connecting creators with brands in MENA

01-02-2024 | 06:24:00
The launch of Takefluence will allow Mitgo Group to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.

Kenyan startups raised the highest amount of funding in Africa in 2023, report

17-01-2024 | 10:43:00
2023 was an interesting year for African startups. According to 'Africa: The Big Deal', a tech research firm, the year saw rebalancing of investments across four of the continent's largest tech markets; Egypt, Nigeria, Kenya, and South Africa.

Techstars and ARM Labs announce $1.4m investment in 12 African startups

21-12-2023 | 16:36:00
Techstars, one of Africa’s most active startup investors has announced the 12 startups that will take part in the second cohort of its Lagos-based innovation program in partnership with ARM Labs.

[Free Webinar] Accelerating FX Success: Expansion Strategies for Marketing Agencies in Eastern, Western Africa

19-12-2023 | 14:20:00
This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

Canon welcomes 62 new creatives to its EMEA Ambassador Programme

13-12-2023 | 13:08:04
Following a rigorous selection process by a panel of industry experts, this year’s intake will play a pivotal role in advancing the programme’s goals.

Dentsu partners with ‘Girl Up’ to advance gender justice worldwide

03-11-2023 | 08:57:45
The partnership supports dentsu’s strategic long-term vision for gender balance and bringing future talent into the organisation and wider industry.

Kuramo Capital to invest $150m in women-led startups in Africa

17-10-2023 | 11:45:00
Kuramo Capital Management, an investment management firm with a focus on Sub-Saharan Africa (SSA), has announced plans to invest $150 million in female-led enterprises over the next 10 years.

Sony launches Sony Innovation Fund Africa

12-10-2023 | 12:05:00
Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

Global consumer spending on mobile apps to jump by 10% and hit over $260b in 2024, report

09-10-2023 | 12:47:00
According to data presented by, global consumer spending on mobile apps is expected to jump by 10% and hit over $260bn next year.

IFC invests in e-Commerce platform ANKA to support Africa’s creative Artisans

27-09-2023 | 09:40:00
IFC has announced a $3.4 million equity investment in African e-Commerce platform ANKA to support the growth of small and women-led artisanal businesses, strengthening Africa's creative industries and its growing online retail sector.

StackAdapt partners with Lead Forensics to empower B2B marketers targeting EMEA and Canadian markets

27-09-2023 | 08:22:26
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.

Incentro expands African footprint with new operations in Johannesburg, South Africa

22-09-2023 | 14:18:00
Incentro, a global leader in Work Transformation, is thrilled to announce the opening of its new office in Johannesburg, South Africa. With a legacy of driving work productivity through innovative solutions.

Flapmax announces 12 African startups selected for FAST Accelerator program

22-09-2023 | 11:16:00
Flapmax, a data and AI technology company, announced the twelve companies selected for the second cohort of the FAST Accelerator startup program, created in partnership with Microsoft to help strengthen and scale Africa's digital ecosystem.

Catalyst Fund marks its first close to back climate tech startups in Africa

13-09-2023 | 11:24:13
The Catalyst Fund has reached the first close of its targeted $40 million fund to invest in climate tech startups in Africa. 

Investor-founder disconnect poses major threat to African tech funding, report

11-09-2023 | 12:12:00
According to a newly-released report from Wimbart, 71% of African tech investors will not invest follow-on funding in a startup failing to provide them with regular reporting updates.

Entravision and Match Media Group partner across Africa

06-09-2023 | 10:05:49
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match.

MEST Africa Challenge Startup Pitch Competition applications open

30-08-2023 | 08:52:00
MEST Africa has opened applications for its 2023 Challenge Startup Pitch Competition for African startups.