African creative leaders unite to shape continental narrative

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

The initiative is a pan-African platform designed to reshape how the world sees Africa and how Africans view their own continent. It amplifies stories, people, and institutions that are already shifting perceptions, providing a shared platform for brands, institutions, and storytellers to communicate a stronger, unified narrative.
Shaping Africa’s narrative

As global competition for capital, influence, and attention intensifies, perception has become a strategic priority for Africa. The Creative Council will ensure that the continent’s story is defined by those actively building it, guiding the initiative’s creative direction and connecting it to continent-wide networks.

The Council’s members are senior leaders who have shaped narratives at national, regional, and global levels. Their role includes maintaining credibility, relevance, and cultural resonance across diverse markets.

Faith Adhiambo, Communication Officer for Agenda 2063 at the African Union: "This is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. In line with the mandate of the African Union Commission’s Information and Communication Directorate, this work will strengthen how we communicate the Union’s priorities and amplifies Africa’s voice. We encourage more partners to join this growing movement."

Moky Makura, Executive Director of Africa No Filter and co-chair of the Council: "It is a privilege for Africa No Filter to serve as secretariat and help steward this forward. It is unprecedented to see this level of expertise and collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent."
Pan-African expertise

Initial members of the Creative Council include senior leaders from TRACE, Africa Practice, the African Union, Brand South Africa, IC Publications, Alpha Media Holdings, X3M Ideas, and other institutions across Africa. Their combined expertise aims to advance a narrative that accurately reflects the continent’s ambitions and achievements.

www.africanofilter.org

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