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As the official partner of the South Korea National Football Team, Cass is organising viewing events and activations across Seoul during the tournament.

The additions are designed to make campaign setup more accessible for businesses of different sizes while reducing the technical requirements associated with tracking and optimisation.

According to Cannes Lions, the award recognises individuals whose vision, leadership and influence have helped shape the marketing industry and inspired future generations of practitioners.

The initiative follows the company's FIFA partnership and forms part of a broader marketing strategy that uses artificial intelligence as a tool to support creative participation and audience engagement.

Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.