MFM hires Nula Keeling as planning lead
She joins MFM from VCCP Media, where she served as Group Planning Director, bringing experience in omnichannel strategy and media planning across a range of sectors and brands.
Integrated media agency MFM has appointed Nula Keeling as Director of Planning, a newly created role aimed at strengthening the agency's strategic planning capabilities and integrated media proposition.
Keeling joins MFM from VCCP Media, where she served as Group Planning Director, bringing experience in omnichannel strategy and media planning across a range of sectors and brands.
Focus on planning framework
Reporting to Chief Strategy Officer Dan Gee, Keeling will be responsible for developing and formalising MFM's planning framework, establishing best practice across the agency and creating a scalable strategic approach for clients and new business opportunities.
Her responsibilities will also include supporting strategic planning across existing client accounts and business development activities.
Dan Gee, Chief Strategy Officer at MFM: "It was critical for us that our first specialist planning role was taken on by someone with omnichannel experience, with a profound appreciation of the role of creativity in campaign effectiveness, and with the drive and ambition to keep pace with the momentum we have as an agency. Nula excels in all those areas, and we are incredibly excited to have her on the team."
Building the agency proposition
Keeling said the role would provide an opportunity to shape the agency's planning approach while maintaining a focus on creativity and effectiveness.
Nula Keeling, Director of Planning at MFM: "It has always been my ambition to apply my passion for planning craft in a space where I have the opportunity to set the agenda for how distinctive brand worlds are brought to life. MFM's integrated proposition offers me the opportunity to realise this dream by tasking me to set the planning direction of the agency while staying committed to creativity as the driver of effectiveness.
"I'm really looking forward to working alongside such a talented team at this vital stage of the agency's growth."
Experience across major brands
Prior to joining MFM, Keeling held senior strategic positions including Business Director for Smart Energy GB at T&Pm and Associate Director at Initiative Media, where she worked across Amazon XCM, Prime Video, Amazon Music and Amazon Books.
Her experience also includes work with retail and consumer brands such as Evergreen and Sainsbury's Argos.
Keeling has received several industry accolades, including recognition in Campaign's Media Week 30 Under 30 list in 2023, a Media Week Award for Best Use of Experiential and a Festival of Media award for the Amazon Music: One Take campaign.
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