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The Digital Voice has been appointed as agency of record for customer suitability platform Parallel across the UK and APAC markets, marking the agency’s fifth account win in as many weeks.

With Scrambled, the action plan was clear: leverage what we know and combine it with new ingredients.

At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.

Developed by INNOCEAN Berlin in collaboration with Berlin-based creative studio Sucuk und Bratwurst, the Night Kit reimagines the traditional football jersey as a piece of loungewear designed for late-night match viewing.

As audiences continue shifting from traditional television to streaming services, advertising investment has not moved at the same pace.

The report, Clients and Creativity 2026, suggests many global marketing teams continue to struggle with embedding creativity as a core business capability, despite recognising its importance for growth and effectiveness.

DV Neura enables advertisers to access DoubleVerify data through conversational AI tools using the Model Context Protocol (MCP) open standard.

The research was based on a survey of 2,000 regular social media users across the UK and US, supported by cultural insight work and AI-assisted qualitative interviews.

Ogilvy has announced a series of leadership changes across its global and Asia Pacific operations as long-serving executive Kent Wertime prepares to retire at the end of June.

According to Publicis, the growing use of AI in agency pitches has contributed to a widening gap between expectations and execution.

The refreshed identity introduces a modern visual direction designed to align more closely with the PRCA’s role as a progressive, inclusive and authoritative voice within the communications industry.

FutureBrand operates both as a brand-focused capability within McCann and as an independent business within the Omnicom Branding ecosystem.

According to LinkedIn Economic Graph data, AI skills have become a leading area of focus for marketing professionals, while the proportion of marketing job postings requiring AI literacy has increased by 113 per cent year-on-year.

The campaign highlights moments associated with adulthood, including moving into a first apartment, beginning a career and navigating new relationships.

Best Buy Canada has selected Perion as its technology partner to support the monetisation of its in-store digital signage network, marking a move towards a programmatic retail media model.

A positive week for agency networks, with Publicis posting the biggest gain and S4 Capital the only decliner

Developed by independent agency Erich & Kallman, the campaign will run through the autumn across television, digital and social media channels in Texas, Arkansas, Louisiana, Oklahoma and Mississippi.

Developed with creative agency Fred & Farid Paris, the campaign will run throughout 2026 across Lebanon, Saudi Arabia, Iraq, the UAE, Algeria, Jordan and Libya, spanning film, outdoor advertising, social media, digital channels and live activations.

Effie Worldwide has released the 2025 Effie Index, its annual ranking of the world's most effective marketers, brands, agencies and agency networks based on results from Effie Awards competitions around the world.

According to Truecaller Ads, the solution is intended to reduce the number of steps consumers typically take between viewing an advertisement and completing a transaction.