The Digital Voice secures Parallel PR account
The appointment adds to a series of recent client wins for The Digital Voice, including Brave Browser & Search Engine, adnomaly, Assertive Yield and OpenAttribution
The Digital Voice has been appointed as agency of record for customer suitability platform Parallel across the UK and APAC markets, marking the agency’s fifth account win in as many weeks.
Parallel, which launched in Sydney and London, has developed a platform centred on the concept of Customer Suitability. The company aims to help brands bring customer perspectives into media buying by measuring and optimising the relationship between audiences, advertising and content environments during live campaigns.
Parallel expands agency partnerships
The appointment adds to a series of recent client wins for The Digital Voice, including Brave Browser & Search Engine, adnomaly, Assertive Yield and OpenAttribution.
Parallel’s platform uses digital twins to help brands quantify resonance, which it defines as the alignment between a customer, an advertisement and the content being viewed. The technology is designed to provide advertisers with insights that can improve campaign performance.
Long-standing relationship behind appointment
Rob Hall, CEO and Founder, Parallel: "Having worked with Julia and her team during my time at Playground xyz and subsequently GumGum, it was a no-brainer to bring them on board to spread the word about what we’re building here. I’ve seen first-hand the impact their work has, and I know this will be a great partnership for us."
The appointment builds on an existing professional relationship between Parallel leadership and The Digital Voice, with both companies having previously collaborated through other organisations in the adtech sector.
Focus on customer suitability
Julia Linehan, CEO and Founder of The Digital Voice: "Parallel is doing something unique and much-needed in the adtech space and with Rob Hall at the helm, it was an easy decision to partner with them. They have a great story to tell and we are fired up to help them tell it. More importantly, we know good tech when we see it, and Parallel is exceptional, providing a much needed solution for brands to make their advertising work harder."
The Digital Voice will support Parallel’s communications strategy as the company seeks to raise awareness of its Customer Suitability approach among brands and advertisers across the UK and APAC regions.
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