DoubleVerify introduces agentic advertising platform

The launch forms part of the company’s broader AI strategy and is intended to give advertisers easier access to campaign insights

DoubleVerify has introduced DV Neura, an artificial intelligence engine designed to support media verification, performance optimisation and campaign management across its DV Media AdVantage Platform (DV MAP).

The launch forms part of the company’s broader AI strategy and is intended to give advertisers easier access to campaign insights, media quality data and optimisation tools through conversational AI interfaces and automated workflows.

AI agents connect insights with campaign execution

DV Neura enables advertisers to access DoubleVerify data through conversational AI tools using the Model Context Protocol (MCP) open standard.

As part of the launch, advertisers can connect Anthropic’s Claude assistant to the DV Neura Insight Agent, which analyses campaign performance and media quality data to provide insights and recommendations through natural language prompts. Integrations with Google Gemini, Microsoft Copilot and other AI assistants are planned.

DoubleVerify also announced the DV Neura Activation Agent, scheduled for release in the third quarter, which will be able to implement approved campaign changes automatically within advertiser-defined parameters.

Mark Zagorski, CEO, DoubleVerify: "Most of the innovation around agentic advertising remains trapped in silos, with AI-enabled features and point solutions disconnected from the broader advertiser opportunity and the core platform. DV Neura changes that by connecting DV’s AI-powered capabilities across our platform, from verification and content classification to performance optimization and outcomes measurement, while also enabling flexible, dynamic agentic workflows that connect insight with execution across the campaign lifecycle. We are helping define what agentic advertising should become: faster, smarter and built on transparency, trust and tangible results."

Focus on media quality and performance

According to DoubleVerify, DV Neura combines large language models, machine learning systems and deterministic rules to improve content classification across text, images, video and audio.

The company said the platform has increased its content classification output by nearly 300 times through AI-driven processes. It also reported monitoring or blocking more than 500 million advertising impressions on low-quality generative AI websites and other unsuitable environments since the beginning of the year.

In addition, DV Scibids AI, the company's media optimisation technology, now processes approximately 25 billion impressions each month to improve advertising efficiency and campaign performance.

Healthcare agency highlights practical use cases

The platform is also being used to explore applications within regulated sectors such as healthcare marketing.

Gina Whelehan, Group Director of Strategic Partnerships at Butler/Till: "Healthcare marketers operate in some of the most complex advertising environments, where every decision must balance performance, compliance, brand suitability and consumer trust. We’re excited to work with DV to bring verification earlier into agentic advertising workflows and help shape how AI-powered campaign execution can operate in practice. DV Neura is helping our teams move faster and drive stronger outcomes while maintaining governance and accountability."

Four areas of focus

DoubleVerify said DV Neura is built around four key areas:

Media Intelligence, focused on fraud prevention, content classification and media quality.
Adaptive Performance, which uses AI for bidding optimisation and measurement.
Open Connectivity, enabling access to data and insights through APIs, conversational AI and workflow integrations.
Agentic Execution, connecting campaign insights with automated actions through specialised AI agents.

Mark Zagorski: "AI is changing how advertising operates, but it does not change what advertisers need most: transparency, control and measurable performance. DV Neura gives advertisers the intelligence and infrastructure to operate with confidence in a more automated, agent-driven world."

www.doubleverify.com

Follow Marketing Report on LinkedIn