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Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.

The first set of winners spans the Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Lions Health and United Nations Foundation Grand Prix for Good, Outdoor, Pharma and Print & Publishing Lions.

The report highlights continued strength in sectors such as oil and gas and banking, while also pointing to growing divergence across industries as changing consumer behaviour, labour market pressures and economic conditions reshape the market.

The launch comes as the creator economy continues to grow, with creator-led businesses increasingly building audiences across streaming television, social media and digital video platforms.

The update extends Adobe’s creative agent into applications including Photoshop, Premiere Pro, Illustrator, InDesign and Frame.io, while also enhancing Adobe Firefly with additional creative tools, workflow automation features and collaboration capabilities.

The partnership integrates Smartly's advertising technology platform with Roku Ads Manager, enabling marketers to launch and manage CTV campaigns using familiar social advertising workflows.

The launch campaign, created in partnership with HBO Max, invites visitors to interact with a four-sided Snapchat AR Mirror installed in Times Square.

Under the agreement, FOX will contribute its advertising sales expertise and distribution capabilities, while Toonstar will provide its animation production technology and creator network.

The rebrand draws inspiration from 1967, the year the association was founded, and aims to position the CMA as a unifying voice for Canada’s marketing profession.

Shortlists have now been released for the Health & Wellness, Outdoor, Creative B2B, Pharma, Print & Publishing, and Audio & Radio Lions.

The presence of companies such as OpenAI, Meta and Google DeepMind underscores how deeply technology is reshaping the industry.

WPP Enterprise Solutions, WPP’s business transformation division, will combine its engineering and customer experience capabilities with AWS’s AI infrastructure and services.

Deep Tech investment firm Value Creation Capital has developed its new branding with international creative branding agency VENGEAN.

The platform combines proprietary audience research with entertainment strategy to help brands identify, evaluate and develop partnerships with entertainment properties and fan communities.

The campaign, titled The New Game Plan, positions Visa as a travel companion for fans navigating the unexpected experiences that often accompany major global sporting events.

A digital twin is a virtual replica of a physical asset or process that uses live data to simulate, predict and optimise performance.

The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.

The findings indicate that consumers are adapting to ongoing challenges by becoming more resourceful and proactive rather than disengaged.

According to the benchmark, the cost of reaching 1,000 viewers varies by more than 60 times across the locations analysed.

Under the appointment, Forsman & Bodenfors will focus on building the company’s brand foundations and developing creative work that can be adapted across regions while maintaining a consistent identity.

The agreement centres on two areas: AI-powered consumer journeys and AI-powered business functions. The collaboration forms part of L’Oréal’s Transformative AI roadmap, with OpenAI serving as a strategic technology partner.